Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends in the gaming industry and in the gametech ecosystem behind it. As journalists covering gaming, they have a special inside-outside view of the industry, which made this a fascinating discussion. We cover gaming’s role in the entertainment world, how it adapted so well to COVID-19, Apple vs Epic Games, the importance of gametech, and much more....
Oct 01, 2020•1 hr 1 min•Season 7Ep. 7
Eitan Reisel, former lead in Google’s gaming division and founder of VGames, an investment firm focused specifically on unearthing the next generation of Israeli and Eastern European gaming unicorns, joins to discuss the investment opportunities in these ecosystems, the biggest trends in gaming, the importance of gametech, and much more.
Aug 26, 2020•31 min•Season 7Ep. 6
This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel Coriiu, Co-Founder of Seenax Oy and the developer behind the hit game, Hide and Seek. Gabriel will be talking about what he wishes he knew when choosing a publisher and about his journey to launching a hit hyper-casual game.
Jul 28, 2020•17 min•Season 7Ep. 5
Newzoo's CEO Peter Warman, and Market Lead of Game Developers and Publishers, Tyler Long, discuss the rapidly growing gametech ecosystem, how they mapped it out, and where it's headed.
Jul 21, 2020•40 min•Season 7Ep. 4
Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad creatives for some of the industry's biggest names.
Jul 14, 2020•20 min•Season 7Ep. 3
Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the transcript: https://www.ironsrc.com/podcasts/how-to-be-a-creative-sponge/
Jul 09, 2020•19 min•Season 7Ep. 2
Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the gaming industry, where it is headed, and how he built a world-class creative team that’s produced over 4,000 creatives for games ranging from Call of Duty Mobile to Homescapes. Read the transcript: https://www.ironsrc.com/podcasts/how-to-build-a-world-class-creative-team/
Jul 02, 2020•21 min•Season 7Ep. 1
This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Douglas Ogeto, Co-Founder and CEO at LudiqueWorks, Africa’s fastest-growing game publishing company. LudiqueWorks is also a game development accelerator and dedicated game fund for the African market. L...
Jun 06, 2020•29 min•Season 6Ep. 6
Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetiza...
May 26, 2020•33 min•Season 6Ep. 5
This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Etienne Guebriant, Head of UA at Gazeus Games, a top gaming company in Brazil. Etienne’s been in the gaming industry for years - starting out at 18 as a pro eSport player for World of Warcraft. Listen ...
May 06, 2020•36 min•Season 6Ep. 4
This is the third episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Emre Tas, CEO of Alictus, a top hyper-casual gaming company in Turkey. Listen to the podcast or skim the edited highlights: https://www.ironsrc.com/podcasts/a-mature-market-analyzing-the-turkish-game-de...
May 01, 2020•32 min•Season 6Ep. 3
This is the second episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Tejas Shah, Head of Distribution and Revenue at Games2Win, a leading Indian mobile games publisher with over 290 million downloads. Listen to the podcast or skim the edited highlights: https://www.iron...
Apr 21, 2020•50 min•Season 6Ep. 2
This is the first episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Our guest this first episode, which is all about the Southeast Asia gaming market, is Rahul Ravindranath, Monetization Specialist at Amanotes, a music gaming company located in Vietnam. Listen to the podcast below or skim the edited highlights: https://www.ironsrc.com/podcasts/diving-into-the-southeast-asian-gaming-market/
Apr 15, 2020•32 min•Season 6Ep. 1
In this episode of LevelUp, Guy Bar Sade, co-founder and CEO at Simpool, breaks down everything around building in-game economies. Guy offers tips to balance the game economy, how game teams should define their KPIs, and common mistakes he sees from game developer companies, and how to create a company culture based on data. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-balance-your-in-game-economy/
Mar 26, 2020•31 min•Season 5Ep. 5
In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/
Feb 25, 2020•37 min•Season 4Ep. 2
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podca...
Feb 12, 2020•31 min•Season 1Ep. 21
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ir...
Feb 06, 2020•32 min•Season 5Ep. 4
Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do they care about? How can game developers and brands appeal to them? And what sort of content do they love? Tune in to find out, or read the edited highlights here: https://www.ironsrc.com/podcasts/creating-mobile-content-gen-z/
Dec 23, 2019•34 min•Season 1Ep. 20
Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/
Dec 05, 2019•24 min•Season 1Ep. 19
Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/
Nov 21, 2019•18 min•Season 5Ep. 3
Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel Deo from Halfbrick, and Sofia Gilyazova from Social Point to discuss in-app bidding and the future of app monetization. Is in-app bidding really poised to change monetization? Find out. Read the edited highlights here: https://www.ironsrc.com/podcasts/in-app-bidding-and-the-future-of-monetization/
Nov 21, 2019•10 min•Season 5Ep. 2
Live from Gamefest 2019 in the Negev Desert, Melissa from ironSource interviews Oli Christie from NeonPlay, Alexander Derkach from Playrix and Jean Nicholas Vernin from Madbox about top creatives trends they've seen this past year, and their thoughts for what's about to come in 2020. Read the edited highlights here: https://www.ironsrc.com/podcasts/trends-in-mobile-game-creatives-2019/
Nov 21, 2019•14 min•Season 5Ep. 1
Andrew Waag, Manager of Data Analytics at NBC Universal and Victor Wang, Senior Product Manager Mobile Games at NBC Universal joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition. Tune in to hear them talk about best practices for building data infrastructures for free-to-play games, tips for setting up the right KPIs, and common mistakes in game analyses. Read the edited highlights: https://www.ironsrc.com/podcasts/game-analysis-and-buil...
Oct 30, 2019•56 min•Season 3Ep. 5
Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors that motivate gamers to keep playing. Plus, he reveals the biggest surprise his team discovered in their research on player psychology and how game developers can leverage it to their advantage. Read the edited highlights: https://www.ironsrc.com/podcasts/analyzing-gamer-behavior-psychology-motivations/
Oct 10, 2019•43 min•Season 1Ep. 18
Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/
Oct 02, 2019•31 min•Season 1Ep. 17
Sophie Vo, Game Lead at Voodoo, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers on LevelUp: Game Product Managers Edition. Find out what DNA really stands for, the cost of being unaligned, best practices for recruiting your dream team, and how to implement a great team culture. Read the edited highlights here: https://www.ironsrc.com/podcasts/creating-a-culture-code-for-winning-game-teams/
Sep 18, 2019•30 min•Season 3Ep. 4
Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition. Tune in to hear them talk about best practices for identifying and evaluating new game products, including idea funnels, trend analysis, and market tests. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-identify-and-evaluate-new-game-projects/
Sep 11, 2019•31 min•Season 3Ep. 3
Next in our GPM series, Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule discuss why it’s so important for UA and PMs to collaborate effectively and steps for building that relationship. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-product-ua-work-better-together/
Sep 04, 2019•36 min•Season 3Ep. 2
Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/
Aug 29, 2019•31 min•Season 4Ep. 1
Herdjie Zhou co-founder and CEO of Lucky Kat Studios, speaks about the process of building his own gaming studio from the buttom up and how they got to first place on the top charts without any paid user acquisition. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-an-indie-developer-reached-number-one/
Aug 07, 2019•20 min•Season 1Ep. 16
