Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

How Online Community Propelled FanDuel To Become An $11B Company (& How The Co-Founders Are Doubling Down On It)

Sports are well-known for their strong support and sense of community, so leveraging this power virtually makes sense. Today's guest, Nigel Eccles, is the co-founder and CEO of Flick, a live group chat platform for sports influencers and their fans. Previously, he founded FanDuel and has worked in sports and the sports betting space for over 20 years. In this episode, Nigel reflects on his journey as a founder and what it was like building FanDuel. He gives us insights into fundraising, how they...

Dec 14, 202031 min

Key YouTube Growth Lessons to 56M+ subscribers from MrBeast, Airrack & more

YouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] Some big YouTubers and the techniques...

Dec 13, 20206 min

Can You Make 6-7 Figures From A Paid Newsletter?

If you build an audience and continue to stay consistent with the value you provide them and the way you leverage it, the results will begin to snowball over time. Tune in to this episode and hear about the rise of paid newsletters, as well as how to build and provide value to your audience. You’ll also learn some ways to leverage your audience and some figures about how much you can expect to make per year! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, rev...

Dec 12, 20205 min

Why Joining Peer Groups like YPO or EO will give you an unfair advantage

The route to a successful and growing online business is hard to imagine without the assistance that is provided by peer groups or masterminds. In this episode, Eric unpacks just how helpful these can be, and have been for him, explaining how you can join up with existent networks or even start your own. There is a wide range of options for any size or level of business, so do not sleep on this great resource! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, r...

Dec 11, 20205 min

Why I Backed Out Of Moving to Puerto Rico

Eric had made a plan to move to Puerto Rico during November of this year and today on the Leveling Up Daily show, he explains why he backed out of this plan and decided to stay in LA. With the island lifestyle, great food, community, and attractive tax laws, there were a number of reasons that Puerto Rico started to look very attractive, but with a bout of sickness and in the context of the year we have all had in 2020, Eric found that when it came down it, it did not make so much sense. Tune to...

Dec 10, 20206 min

How I crowdfunded my software company for $300k with minimal risk

The routes to getting funding for a company are not as limited as they once were. The road has widened and it is now more possible than ever to get financing from smaller investors. For this episode, Eric shares his story about crowdfunding and the platforms that suited the company's needs. The importance of your audience and network are also explored, so make sure to join us for this important discussion! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, revie...

Dec 09, 20205 min

How We're Getting Facebook Leads For $.15 (yes, 15 cents!!)

In today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fledged book funnel make this path an almost sure winner! Tune in to hear all about it and stay tuned ...

Dec 07, 20206 min

Charli D'amelio Just Reached 100M TikTok Subs (Business Takeaways)

Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today...

Dec 06, 20205 min

Why I put 50% of my company's cash into Bitcoin

In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to...

Dec 05, 20206 min

The Hottest Social Media Trends You Should Pay Attention To For 2021

In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:2...

Dec 04, 20207 min

MrBeast Gave Away A Lamborghini (Here Are The Key Business Lessons)

We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe...

Dec 03, 20205 min

How MrBeast Jeff Bezo'ed His Way to 56M YouTube Subscribers

For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to...

Dec 02, 20207 min

Biden won the US election but the country is still extremely divided. Here's how marketing made that happen

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveli...

Nov 28, 20207 min

How To Do A Podcast Tour To Promote Your Book

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s int...

Nov 27, 20206 min

How I'm Doing Influencer Marketing for My Book, Leveling Up

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podca...

Nov 26, 20205 min

Bitcoin is SKYROCKETING - Why It's Here To Stay

Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

Nov 24, 20207 min

How To Create A Community of 60,000+ Strong And Use It As Your Secret Weapon (With Lloyed Lobo from Boast AI and Traction Conference)

If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast.AI, and he is also one of the Co-Founders of the amazing Traction Conference. Before getting into the topic of community...

Nov 23, 202033 min

Why I'm Writing My Book, Leveling Up

As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rat...

Nov 22, 20206 min

I Blew $200k Trying to Start a Coaching Program

In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] The benefits of doing a post-mortem after you complete a proje...

Nov 21, 20207 min

How Fortnite & MrBeast Rake In The Cash By Giving Away Free Content

In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:22] What Eric means by “the business of free content”. [00:50] Fortnite’s business model, giving away free content, and why this i...

Nov 20, 20206 min

The Investor's Secret To Success With Business

In this episode, we talk about the importance of being patient in business. As entrepreneurs, it is easy to fall into the comparison trap and want to move as quickly as possible. Eric talks about the similarities between compound interest and business success and why a slow and steady approach is the best-kept secret out there. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:29] The comparison trap that ma...

Nov 19, 20206 min

Hire This Type of Marketer And Your Business Will Explode

Welcome to Growth Bites, a shorter format of Leveling Up, where Eric provides daily insights to help you step up your game. In this episode, we talk about why copywriters are the best hire you can make, the contributions they make to your business, and where to find the best ones in the business. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:52] Why Eric believes the best hire y...

Nov 17, 20205 min

The Clever Methods That Rahul Vohra Used To Drive Product Market Fit With Superhuman (Over $51M Raised!)

Email productivity ranks highly on the list of desirable outcomes for business owners, and today we have Rahul Vohra on the show, the brains behind the fastest email experience available, Superhuman! Rahul explains the philosophy behind the company and why the product has created its own buzz, more than anything. We get into some of the early periods of their story and the work that Rahul did before founding Superhuman too. Rahul does a great job sharing some of the secret sauce that has gone in...

Nov 09, 202034 min

How To Create A Content Marketing Machine With Melanie Deziel of StoryFuel

Today we have Melanie Deziel, the founder and chief content officer at StoryFuel, a company that equips marketers, creators, and sales professionals with the skill and strategies that they need to tell better brand stories. Because human beings are storytellers by nature, we connect far better with stories than cold, hard facts, and Melanie helps people to leverage brand narratives to promote their businesses by speaking to people’s emotional side. For her, good content marketing is audience-cen...

Nov 04, 202020 min

How Tim Sykes Parlayed His 8 Figure Education Business Into Popular Nonprofit Karmagawa (With Millions of IG Followers)

Today we have Timothy Sykes on the show! Tim is the CEO of TLC Media, which is an educational community that allows members to interact with the best traders online. Their philosophy is one of transparency and so the experts on the platform, including Tim, show all their wins and losses. Our guest is also the co-founder of Karmagawa, which is a social charity, dedicated to improving living conditions and the environment around the world. Tim currently funnels all of his stock trading profits int...

Nov 02, 202040 min
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