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Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

5 PPC Interview Questions to Ask

If you want to hire a paid advertising manager to help you scale your campaigns or add someone into your agency setup, here are five PPC interview questions you can ask a potential hire. This candidate can fill your needs for Google AdWords, Facebook advertising or any other type of display networks where you pay per click. Keep in mind, a good PPC candidate will also be able to advance into media buying if and when you need it. Leave some feedback: What should I talk about next? Please let me k...

Feb 13, 20156 min

The Importance of Swift Decision Making

Today we’re talking about faster decision making and why it’s so crucial to not losing your business and creating success. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 12, 20156 min

Establishing a Morning Routine that Works for You

Today I’m going to tell you how I structure my morning routine to set my day up for success so you can take what you like and apply it to yours. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 11, 20158 min

How to Structure Your Day for Maximum Effectiveness

Today I'm giving you a formula to structure your day to help you make sure you work towards your main goals while also getting your smaller tasks done. I also discuss a handful of tips to make sure you don't overwork yourself and make the most of the time you have. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS...

Feb 10, 20157 min

5 SEO Interview Questions to Ask

Even though I run a marketing agency, I think it's always best to hire an in-house SEO professional, especially if you're producing a lot of content. Today I'm going over five SEO interview questions to help you make a successful hire. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: G...

Feb 06, 20157 min

What I Learned After Interviewing 70 Entrepreneurs

Today I’m going to tell you some of the things I’ve learned after interviewing 70 entrepreneurs. In the last year and a half, I’ve talked to people who have founded multi-million dollar companies, billion dollar companies, and even people like Ron Klien who invented the magnetic credit card stripe. It’s been really humbling to talk to these people. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave ...

Feb 05, 20159 min

5 Worthwhile Books for Entrepreneurs

Today I’m going to tell you about five worthwhile books for entrepreneurs to read. These are all books that have really helped shape my career thus far, so I want to share them with you. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu...

Feb 04, 201510 min

How to Create Effective Landing Pages in Minutes

Today we’re going to talk about how you can create attractive, effective landing pages in minutes. The tool I’ll be talking about is LeadPages, which has a lot of templates to offer. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu...

Feb 03, 20157 min

7 Benefits of Podcasting

Today we're talking about how podcasting has helped me. Some of the benefits I've gotten from it aren't what I would have expected at first - but they're still great. I also talk about why I think others should get into podcasting. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growt...

Jan 30, 20156 min

Why You Should be Creating an Internal Wiki

Today we're talking about why you need an internal wiki. Wiki is short for wikipedia, and that's exactly how an internal wiki looks: it functions exactly like Wikipedia where you can look at specific categories and areas of your business to keep track of and document things. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-...

Jan 29, 20155 min

The Two Day Rule

Hello everybody, today we’re talking about the Two Day Rule. The Two Day Rule is something I learned from Tim Ferris or someone else about a month or two ago about establishing habits. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu...

Jan 28, 20155 min

How I Lost Multi-Million Dollar Deals Due to This Mistake

Today we’re going to talk about how not to lose multi-million dollar deals by taking advantage of strategic planning. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 27, 20157 min

6 Effective Sales Interview Questions to Ask

Today we’re talking about six effective sales interview questions to ask if you’re trying to hire a new sales person. These questions work for both junior and senior-level candidates. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu...

Jan 23, 20158 min

Why You Should Be Setting Up an Ideal Client Profile (and How to Do It)

Hello and welcome to another edition of Growth Bites. Today we’re going to talk about why and how you should create an ideal client profile. Whether you’re in the service business or have a product, you need to know who your target audience is, rather than going the “easy” route of targeting everyone. This should even happen before you do any prospecting, sales or marketing. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy ...

Jan 22, 20156 min

How to Reoptimize Unopened Emails

Hello and welcome to another episode of Growth Bites. Today we’ll talk about how you can reoptimize your unopened emails. Whatever email service your using: Aweber, MailChimp, or another, you should be able to target your audience by getting specific and searching for people who haven’t opened your messages. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth ...

Jan 21, 20156 min

A Cheap and Easy Way to Get Started with Marketing Automation

Hello and welcome to another edition of Growth Bites. Today we’ll talk about how you can start marketing automation without breaking the bank. Chances are, if you’ve done any kind of online marketing, you’ve heard of HubSpot, Infusionsoft, Marketo - all kinds of marketing automation tools. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTune...

Jan 20, 20156 min

5 Conversion Increasing Questions to Ask During a Sales Call

Hello, welcome to another edition of Growth Bites. Today we’re going to discuss five different questions to ask during a sales call, assuming it’s more of a closer type of call where the prospect is already qualified and knows what your company is about. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Conne...

Jan 16, 201511 min

The Most Important Interview Question to be Asking

Hello and welcome to another edition of Growth Bites. Today we’re going to talk about the number one interview question you need to be asking. This is a question that’s used by Elon Musk and a lot of other big companies. It’s a really effective question that gets your prospective employees talking. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere...

Jan 15, 20156 min

What to do When You Don't Know What You're Doing

Hello and welcome to another edition of Growth Bites. Today we’re going to talk about how we all feel sometimes when we’re running a business: there are certain times when you feel like you have no idea what you’re doing. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhe...

Jan 14, 20159 min

How to Structure Sales Compensation

Hello and welcome to another edition of Growth Bites. Today we’ll talk about how you can structure your sales compensation. Keep in mind that every company is different in terms of commissions and salaries, so this is a basic framework. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: ...

Jan 13, 20157 min

How to Validate Your Idea

Welcome to another episode of Growth Bites. Today we’re going to talk about how you can validate your new idea for a company that you think will be a big hit. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 09, 20157 min

How to Rebound from Tough Times

Hello and welcome to another episode of Growth Bites. Today we’ll talk about what you can do when the going gets tough: when revenues are down, employees are quitting, your business is in flames - this happens to everyone. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu Growth Everywhe...

Jan 08, 20159 min

Why You Can't Afford to Hire Assholes

Hello everyone, today we’ll talk about when Mr. or Ms. Big Company can ruin your company. Specifically when you need to hire for a more senior role, and you find someone coming from a big corporation to move into your startup that may not have any more than 15 employees and you want to take it to the next step. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Grow...

Jan 07, 20159 min

Why You Need to be Building a Farm Team

Today we’re talking about recruiting - more specifically, how to build a farm team or a bench. The point of having a farm team or bench is to continually recruit so you have exactly the right people ready to go when you need them. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth...

Jan 06, 20157 min

GB Ep 32: What Churn Rate is Acceptable and How to Reduce Churn

Welcome to another episode of Growth Bites. Today we’ll talk about how you can reduce customer churn rate, and I’ll point you to a helpful resource to help you do so. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 02, 20158 min

GB Ep 31: 6 WordPress SEO Plugins That Will Help You Rank Higher

Hello and welcome to another episode of Growth Bites. Today we’ll talk about six WordPress SEO plugins that will help you get a higher ranking in Google. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 01, 20156 min

GB Ep 30: 6 Marketing Extensions for Google Chrome

Welcome to another episode of Growth Bites. Today we’ll talk about six marketing extensions for Google Chrome that I like to use - but if you don’t use Chrome, there’s a good chance that there’s a version available for your browser of choice. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric...

Dec 31, 20149 min

GB Ep 29: The One SEO Technique That Will Bring Loads of Traffic and Links

Welcome to another episode of Growth Bites. Today we’ll go over the Skyscraper Technique, which is an SEO technique that’s been popularized by Brian Dean of Backlinko. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 30, 20148 min

GB Ep 28: Set Up the Right Criteria for Your Mastermind Group

Today we’ll talk about setting a criteria for a mastermind group. In episodes 21 & 27 we talked about the benefits of joining a mastermind group and how to structure it. Today, we’ll learn how to avoid weak links. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere S...

Dec 26, 20147 min

GB Ep 27: How to Structure a Mastermind Meeting

Today we’re going to talk about how to organize a mastermind meeting. In episode 21 I talked about the benefits of being in a mastermind group, but setting one up is a totally different story. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @eric...

Dec 25, 201411 min
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