Why Focus is the Key to Success

Trying to do too much in your business? It could be holding you back.

In this episode of The Level Up Podcast, Megan Edgman of Salt Rock Studios shares how she went from filming concerts to booking luxury weddings—and how focusing on one niche transformed her business.

From second shooting at high-end weddings to raising her prices and finding the right planners, Megan reveals the key lessons that helped her grow from $1,200 weddings to an $8,500+ price point in just three years.

If you're a wedding photographer or videographer looking to refine your brand, increase your prices, and break into the luxury market, this episode is packed with real-life strategies to help you get there faster.

In this episode, we cover:
✔️ Why niching down helps you grow faster in the wedding industry
✔️ How Megan went from $1,200 weddings to charging $8,500+
✔️ The power of second shooting to gain experience in the luxury market
✔️ How to connect with planners who advocate for videographers
✔️ The importance of curating your portfolio for high-end clients
✔️ Why saying no to the wrong clients leads to better bookings
✔️ How to confidently raise your prices and attract luxury clients

💬 What’s your biggest takeaway from Megan’s journey?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | From Concerts to Weddings: Megan’s Journey
10:01 – 17:00 | The Importance of Focus & Finding Your Niche
17:01 – 25:00 | Second Shooting as a Growth Strategy
25:01 – 30:00 | Breaking into the Luxury Wedding Industry
30:01 – 36:00 | Pricing & Confidence in Raising Rates

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/