The Truth About Booking Luxury Weddings: Pricing, Mindset & Market Positioning

What does it really take to book luxury weddings?

In this episode of The Level Up Podcast, Taylor and Kelly break down the truth about booking high-end clients, including the pricing thresholds, mindset shifts, and strategic branding changes required to move from mainstream to luxury.

They discuss why booking a single $10K wedding doesn’t mean you’re a luxury vendor—and what you actually need to do to position your business for high-end clients and premium pricing.

If you're a wedding photographer or videographer looking to increase your prices, attract luxury clients, and strategically grow your business, this episode gives you clear, actionable steps.

In this episode, we cover:
✔️ Why "luxury" is overused in the wedding industry
✔️ The difference between mainstream, premium, and luxury markets
✔️ How to position your business to attract high-end clients
✔️ Why raising your prices alone won’t get you luxury bookings
✔️ The branding and marketing shifts necessary for premium pricing
✔️ How vendors in non-luxury locations can still book luxury weddings
✔️ Why networking and industry positioning matter as much as talent

💬 What’s your biggest challenge in booking luxury clients?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | What is Luxury, Really?
15:01 – 25:00 | Scaling from Mainstream to Premium & Luxury
25:01 – 35:00 | Mindset Shifts & Business Overhaul
35:01 – 39:00 | Final Thoughts 

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/