The New Year Reset: How to Set Your Business Up for Success in 2024

Want to make 2024 your best year yet?

In this episode of The Level Up Podcast, Taylor and Kelley walk you through the ultimate business reset for the new year—helping wedding photographers and videographers analyze what worked in 2023, set strategic goals, and realign their businesses for growth.

They discuss the “bubble strategy” for focusing on what truly matters, how to let go of business habits that aren’t working, and what wedding industry trends to expect in 2024.

If you're a wedding photographer or filmmaker looking to refine your brand, set clear goals, and position yourself for luxury bookings this year, this episode is packed with tactical strategies and inspiration.

In this episode, we cover:
✔️ Why reflecting on past wins helps create future success
✔️ How to stop chasing too many things at once and focus on one goal
✔️ The importance of resetting your brand, portfolio, and pricing for 2024
✔️ How to identify weak points in your business and fix them
✔️ Why letting go of what’s not working leads to faster success
✔️ The top wedding industry trends for 2024
✔️ Why authenticity and behind-the-scenes content are growing in demand

💬 What’s your business focus for 2024?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | Reflecting on 2023 & Celebrating Wins
10:01 – 17:00 | The Bubble Strategy: Focusing on What Matters
17:01 – 25:00 | Resetting Your Business for 2024
25:01 – 30:00 | The Sunk Cost Fallacy & Letting Go of What’s Not Working
30:01 – 35:00 | Final Thoughts

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/