The Language of Luxury Events

Want to attract luxury clients and get more high-end referrals?

In this episode of The Level Up Podcast, Erica Buchelman of 1011 Makeup & Hair shares how she built a successful luxury beauty brand through relationships, pricing strategy, and business integrity.

From working with top-tier planners to knowing when to raise prices and position herself for high-end bookings, Erica reveals how any wedding vendor—whether a photographer, filmmaker, or planner—can apply these same principles to scale into the luxury market.

If you're a wedding photographer or videographer looking to refine your brand, elevate your services, and get booked at high-end events, this episode is packed with insider strategies you can implement today.

Inthis episode, we cover:
✔️ Why vendor relationships are the key to booking luxury weddings
✔️ How to communicate effectively and collaborate with planners & vendors
✔️ The importance of pricing yourself correctly to attract high-end clients
✔️ Why chasing trends can dilute your brand and hurt your positioning
✔️ How showing up professionally and consistently builds trust in the luxury market
✔️ The best way to structure your team and pay above industry standard for retention
✔️ Why luxury clients value service and relationships over social media presence

💬 What’s your biggest takeaway from Erica’s experience?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Building a Luxury Beauty Business
15:01 – 25:00 | The Role of Referrals in Booking High-End Clients
25:01 – 35:00 | The Art of Showing Up & Business Integrity
35:01 – 45:00 | Working with High-End Planners & Vendors
45:01 – 53:00 | Raising Prices & Positioning Yourself for Luxury

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/