The Importance of Brand Voice & Copywriting

Do your words match the quality of your visuals?

In this episode of The Level Up Podcast, Sarah Orman of CEÁRR Creative shares how copywriting impacts your brand, attracts high-end clients, and enhances your website’s effectiveness.

From creating a signature brand voice to fixing common copy mistakes, Sarah explains why the right words are just as powerful as stunning visuals when it comes to booking luxury weddings.

If you're a wedding photographer or videographer looking to refine your brand, create more impactful messaging, and attract luxury clients, this episode is a must-listen.

In this episode, we cover:
✔️ Why copywriting is essential for luxury wedding professionals
✔️ How to develop a brand voice that reflects your unique style
✔️ Common website copy mistakes that turn away high-end clients
✔️ Why consistent messaging across Instagram & websites is crucial
✔️ How to outsource copywriting for better clarity & conversions
✔️ The best ways to use words to attract and book dream clients

💬 What’s your biggest copywriting struggle?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Why Copywriting Matters for Visual Creatives
15:01 – 25:00 | Common Copywriting Mistakes in the Wedding Industry
25:01 – 35:00 | The Power of Brand Voice & Consistency
35:01 – 43:00 | When to Outsource & Final Thoughts

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/