New Life Seasons Called for Big Business Changes

How do major life transitions impact your business?

In this episode of The Level Up Podcast, Summer Jones of Summer Films shares how becoming a mother forced her to rethink her wedding filmmaking business—leading to strategic rebranding, price increases, and a transition into the luxury market.

From taking a planner’s advice to overhaul her website to leveraging networking and mentorship to scale quickly, Summer’s story is proof that business evolution is essential for long-term success.

If you're a wedding photographer or videographer looking to refine your brand, book high-end weddings, and take control of your work-life balance, this episode offers real strategies for growth.

In this episode, we cover:
✔️ How becoming a mother reshaped Summer’s business strategy
✔️ Why branding & website updates led to more luxury bookings
✔️ How to increase prices strategically to reflect your value
✔️ Why networking with the right planners leads to higher-end clients
✔️ The mindset shift needed to scale into the luxury wedding market
✔️ How mentorship and investing in education fast-track business growth

💬 Have you gone through a big life transition that changed your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Summer Films’ Journey & Business Evolution
15:01 – 25:00 | The Importance of Rebranding & Pricing Adjustments
25:01 – 35:00 | Networking & Booking High-End Clients
35:01 – 38:00 | Final Thoughts

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/