How Wedding Photographers and Filmmakers Can Stand Out in a Saturated Market
Episode description
In a world of moody tones and cinematic trailers, Kyle Smith took a different path—and it paid off. In this episode, Kelley and Taylor chat with the founder of 87 & Smith about embracing authenticity, breaking the mold of traditional luxury branding, and building a standout wedding filmmaking business that’s both personal and profitable.
In this episode, we cover:
✅ How to craft a wedding film brand that reflects YOU
✅ Why luxury clients are drawn to originality
✅ How to define your voice and attract aligned clients
✅ The role of mindset in standing out in saturated markets
✅ Why different is better when building a creative business
🎯 Ready to break away from the norm and build something original?
This episode is your blueprint for creative and brand freedom in the wedding industry.
🔗 Learn more: thelevelupco.com
📲 Follow us: @thelevelupco | Guest: @87andsmith
Timestamps:
00:00 – 03:00 | Introduction
03:00 – 10:00 | The Power of Non-Traditional Branding
10:00 – 17:00 | Finding & Owning Your Creative Voice
17:00 – 25:00 | Standing Out in a Saturated Market
25:00 – 31:00 | From Creative to Business Owner
31:00 – 35:00 | Encouragement for Creatives Finding Their Lane
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/