How to Become the Premium Option in Any Market

Want to raise your prices, refine your brand, and book luxury weddings without moving across the country?

In this episode of The Level Up Podcast, Taylor sits down with Jake and Nate of Runaway Vows to share exactly how they went from $2,000 Utah weddings to consistently booking $9K+ clients—while staying local and aligning with their values.

They break down the exact strategies that helped them reposition their brand, identify planners as their true ideal clients, and leverage emotional intelligence and storytelling to overdeliver.

If you’re a wedding photographer or videographer ready to become the premium option in your market, this episode is your roadmap.

In this episode, we cover:
✔️ How to build a high-end brand in a price-sensitive market
✔️ The mindset shift that took them from $3K to $15K weddings
✔️ Why identifying planners as ideal clients changed everything
✔️ How their values of Quality, Family, and Mindfulness drive every decision
✔️ The long-term vision behind Runaway Vows’ growth strategy
✔️ Why luxury filmmaking is more about professionalism than pixels

📲 Share your biggest takeaway from this episode and tag @TheLevelUpCo on Instagram!

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Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Building a Premium Brand in a Competitive Market
15:01 – 25:00 | Pricing, Ideal Clients & Planner Relationships
25:01 – 35:00 | Core Values & Brand Identity
35:01 – 44:00 | The Luxury Mindset & Long-Term Vision

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/