Fake It Till You Make It: How to Scale to Luxury Weddings

What does it take to book high-end wedding clients and scale to luxury weddings?

In this episode of The Level Up Podcast, Brooke Keegan, one of Harper’s Bazaar’s top luxury wedding planners, shares her journey from hotel event planning to managing multi-million dollar weddings.

Brooke explains how she transitioned to percentage-based pricing, built high-value industry relationships, and used strategic branding to position herself as a luxury planner—even before she had booked luxury clients.

If you’re a wedding photographer or filmmaker looking to scale your business, charge premium rates, and work with elite clients, this episode is full of tactical insights and tough-love business advice.

In this episode:
✔️ How Brooke scaled from hotel events to multi-million dollar weddings
✔️ The biggest mistake vendors make when trying to book luxury clients
✔️ How percentage-based pricing transformed her business
✔️ Why networking is about relationships, not just referrals
✔️ The power of branding & positioning yourself as a luxury expert
✔️ Why patience, consistency, and business strategy are key to long-term success
✔️ How social media is more effective than traditional wedding publications

💬 What’s one thing you’re doing to scale your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
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Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Journey to Luxury Weddings
15:01 – 25:00 | Pricing Strategies & Scaling a Business
25:01 – 35:00 | The "Fake It Till You Make It" Mindset
35:01 – 45:00 | The Role of Relationships in Booking Luxury Clients
45:01 – 53:00 | Long-Term Success & The Future of Luxury Weddings

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/