Building a High-Level Wedding Photography Team

Thinking about growing a team but worried about maintaining quality and brand integrity?

In this episode of The Level Up Podcast, Abby Jiu, a luxury wedding photographer, shares how she scaled her business from a solo operation to a highly successful associate team while maintaining her brand’s exclusivity and high-end reputation.

Abby explains how to hire the right team members, create sustainable pricing strategies, and build strong planner relationships that lead to consistent luxury bookings. If you’re a wedding photographer or videographer looking to expand your business without compromising quality, this episode is packed with real-world insights and proven strategies.

In this episode, we cover:
✔️ How Abby transitioned from solo photographer to a structured associate team
✔️ Why pricing should be dynamic and change based on demand
✔️ The most important qualities to look for when hiring team members
✔️ How to train associates to maintain high-end brand consistency
✔️ Why strong planner relationships lead to more luxury bookings
✔️ The importance of networking & industry presence for long-term success
✔️ How having structured business systems & SOPs creates efficiency

💬 Are you considering building a team? What’s your biggest challenge?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 10:00 | The Journey from Solo Photographer to Team Leader
10:01 – 18:00 | Pricing & Business Strategy for a High-Level Team
18:01 – 27:00 | Hiring the Right Team Members & Maintaining Quality
27:01 – 35:00 | Industry Relationships & Networking Strategies
35:01 – 39:00 | Final Thoughts

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/