All Things Content Creation: Leveraging Social Media & BTS Footage for Your Wedding Business

Is content creation the future of the wedding industry? And how can photographers, videographers, and planners use it to grow their businesses?

In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster sit down with Saira from Social Saira, a luxury wedding content creator with 14 years of industry experience. Saira shares how behind-the-scenes content has become an essential marketing tool and why planners, vendors, and couples are all investing in it.

She also breaks down how content creators can coexist with photographers and videographers without stepping on toes, how wedding pros can add content creation to their packages, and why real-time footage is becoming just as important as polished professional edits. If you want to boost your brand, increase visibility, and stay ahead of industry trends, this episode is for you!

In this episode, we cover:
✔️ What wedding content creators do and how they differ from photo/video teams
✔️ Why luxury planners and couples are investing in real-time social media content
✔️ How content creators can work seamlessly with photographers & videographers
✔️ The biggest concerns videographers have about content creators—and why they’re unfounded
✔️ How photographers and filmmakers can add content creation as a high-value upsell
✔️ The ideal pricing structure for content creation services for vendors & couples
✔️ Why social media content is shaping the future of wedding marketing

💬 Are you using content creation in your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

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Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | The Role of a Wedding Content Creator
12:01 – 20:00 | Who Hires a Content Creator?
20:01 – 28:00 | Collaboration with Photo & Video Teams
28:01 – 34:00 | Pricing, Add-Ons & Expanding Your Services

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

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The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/