Making Connections, Not Just Contacts

With all the technology at our disposal, we have never been more disconnected as a society. This is having a real impact on our business as real estate agents. Why are meaningful connections more important than the volume of contacts? What are some ways to deepen the connection with a contact? How can you track your connections and come up with a good metric to measure them? On this episode, we talk about the importance of forming a meaningful connection with people, and how it benefits your business.

To get business, we have to make true and authentic connections with people. -Greg Harrelson

Takeaways + Tactics

• Clients are calling back the people they have the strongest connection with.
• The length of time between when you capture a lead and do business with them is a lot longer now, and a real connection will get you through that process.
• Don’t focus on the length of conversations-- focus on asking questions.
• Scripts can be very helpful, as they are filled with questions that lead towards genuine connections.