It's 2025... a whitepaper or cheatsheat won't cut it anymore if you want lots of newsletter signups. So how do you create lead magnets that actually work? Tyler and Louis discuss our top 5 lead magnets to try this year for faster newsletter growth. Plus — are newsletter open and click-through rates dead? Or still useful?
Substack raises a $100m series C round of funding from top investors. What does this mean for the newsletter space? Should we all move to Substack now? Will they finally embrace ads? Join Louis and Tyler for our first ever (excuse for an) "emergency pod", as we give our first impressions and hot takes on the news.
Louis and Tyler switch things up with a game of "fact or fiction" about newsletter recommendations tools... which recommendations network is best? is it a bad idea to recommend other newsletters to your audience? and the killer question: are recommended subscribers actually any good? We get into all this and more, with our nerdiest episode yet.
Tyler's back and — together with Louis — we get into a bunch of nerdy newsletter stuff: did Tyler invent a better replacement for referral programs? how will AI search impact your newsletter growth? and what's the deal with beehiiv's "Top 4"? Listen in and shoot us your question at letterlandpod@gmail.com
Gunnar Holm is *the guy* who top newsletters in the finance space turn to for profitable paid growth. His agency Growjoy manages $millions in budget across meta ads, tiktok and more. So Louis invited him onto the pod to break down what it takes to spend $100k each month on newsletter growth... profitably. Gunnar spills a bunch of really useful stuff, including: Which paid social channel is starting to outperform Meta How he's using AI to get better ad content at lower costs And loads more!...
Gunnar Holm is the founder of Growjoy , where he is *the guy* top finance publications trust to run their paid newsletter acquisition. He's helped tens of 7- and 8-figure newsletters spend $millions/month on paid growth via meta and tiktok ads. And — in today's episode — he breaks down exactly how he'd launch a $million/year newsletter in the finance space from scratch. In just 8 steps.
Are local newsletters the easiest way for a "normal" person to start a 6-figure newsletter business? Or just the next "get rich quick" bubble about to blow up in gullible idiots' faces? TJ Larkin, founder of a bunch of local newsletters (and host of the localnewsletterinsider.com podcast/website) joins Louis to help him figure it out.
Louis and Tyler are back with another Q&A episode! This week we dive into a bunch of listener questions, including: Does your newsletter need a website? What's your biggest newsletter f**k up ever? "Help — my newsletter referral program isn't working!" ... and a tasty disagreement between our cohosts on how to spend $2k/month on newsletter growth. Listen in and send your own questions to letterlandpod@gmail.com
When a big consumer trend comes along — like AI or crypto — it creates an opportunity for 7- and 8-figure newsletters. But how do you identify those "big" trends earlier enough to take advantage of them? And what trends are Tyler and Louis currently excited about? Listen in as we brainstorm ideas for what "the next" 7-figure consumer newsletter might look like. PLUS — Louis tests Tyler on 5 "quick wins" that'll make a big difference to your newsletter success in just 10-20min.
Tyler and Louis are joined on the pod by newsletter ad sales maestro, Dan Barry. We answer your top questions about newsletter ad sales and more. Including: How many subs do I need to start selling ads? What % of my ad clicks are "fake" — and do sponsors care? You've got 3 days to sell your first ever newsletter sponsorship... how do you do it? Find Dan at adsalesasaservice.com and revenews.co
Louis and Tyler are joined by Jason Woodruff, founder of "The Pour Over" newsletter, to talk ad networks, secrets of newsletter growth, and what it takes to build a newsletter to 1.4 million subscribers.
It's Q&A time! Louis and Tyler dive into... ... what's the easiest way to make $10k/month with a newsletter? ... if you could only buy shares in one newsletter... which one would you pick? ... is it too late to start a profitable newsletter? Is the newsletter boom over? Plus — we want to answer YOUR questions! Send them to letterlandpod@gmail.com today for a shoutout on the pod
Tyler's angry that he might be missing out on a big opportunity on Substack. Louis shares the story of one smart newsletter operator who's adding 500+ subscribers per day to her newsletter for free.
In Q&A episode #1 you'll get our answers to... ... what's the "wildest" newsletter referral reward you've ever seen? ... who is your most "famous" newsletter subscriber? ... are sweepstakes dead? Or a secret weapon for list growth? ... should you ask for "work emails" in your signup form? Plus — we want to answer YOUR questions! Send them to letterlandpod@gmail.com today for a shoutout on the pod
Matthew McConaughey's newsletter has a big problem... or does it? In the latest episode of LetterLand, Louis and Tyler argue about how import it is to send your newsletter at "the right time" — or if that even exists. Then we get into the rise of Substack — should you use it for your newsletter? And finally, we dig into the importance of "community" to your newsletter.
Louis and Tyler reveal the secret behind a newsletter that garnered over 1.4M subscribers, one thing everyone gets wrong about Substack, and our top 5 takeaways from the Newsletter Conference in NYC. Your newsletter questions answered --> letterlandpod@gmail.com Find Louis at https://growmynewsletter.com and Tyler at https://leverageletter.co.
Louis and Tyler talk tariffs... how will they affect your newsletter? is there anything you should be doing about it? what are the "hidden" opportunities to profit from the chaos? Then Louis shares a $multi-million newsletter opportunity he found while being lazy on his phone — and a step by step playbook for how to take advantage of it.
