Ep 67. ROAS... Are you still using it? You'd better stop NOW!
Episode description
Online marketing is becoming more and more frustrating with tracking getting in even tougher! So that is why today Nick is talking about using the Marketing Efficiency Ratio (MER) instead of reporting on "ROAS" and how to navigate through this time to achieve the best results and increase your overall revenue.
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You can now watch the episode on Youtube!