Small Business Survival During Covid-19
Episode description
Entrepreneurs and small business owners are generally focused on growing a profitable business. However, during times of crisis, our focus has to pivot to the survival of our small business. Forget business growth; survival is the name of the game.
My guest today is my Australian friend, Alison Vidotto. Alison knows a lot about small business survival during times of crisis having experienced this several times herself during her career. Alison and her husband have 2 businesses. Listen in as she tells you how she managed to save her business when things looked like they might lose everything.
Alison is the CEO of Vidotto Group & Push Training. She is a business mentor and strategist, a professional speaker, and a published author. Alison is also the founder of the Australian Children of Vietnam and the mother of six.
Show Notes
- How Alison went from education to the CEO of her business
- Successfully leading her companies through multiple national disasters
- What she has to say about small business survival especially for those experiencing a crisis for the first time
- The Stockdale Paradox
- Tips for time management when you have lost your focus, and you are working from home rather than an office
- Why you should continue marketing during this crisis, and what will happen if you don’t
- Actionable tips for surviving this crisis
- How people can stay motivated when they are worried about the future
- Doing the “hard stuff” even when you don’t want to
- How setting out to help one person became the Australian Charity for the Children of Vietnam
Final advice for small business survival during Covid-19 or any other crisis
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