#86: Coalition Loyalty in Colombia with Puntos Colombia
Episode description
Puntos Colombia is the leading loyalty programme in Colombia with over 8 million members and it is the first loyalty programme in Latin America to be featured on Let's Talk Loyalty!
I was delighted to discuss this fascinating loyalty programme and some of the unique aspects of the South American loyalty market with CEO of the Puntos Colombia programme, Alejandro Gonzalez Saul.
Boasting over 100 partners, including the country’s biggest bank and grocery retailer, the Puntos Colombia programme is a powerful example of the potential of multi-partner and coalition programmes that truly put their customer's interests at heart.
We discuss the superb solutions the programme launched during the pandemic lockdown to drive engagement, the importance of NPS, social listening and member advocacy and some of their latest features (including Whatsapp functionality) to delight members.
This episode is sponsored by Comarch.
Show Notes:
1) Alejandro Gonzalez Saul - CEO of Puntos Colombia
3) Article - The Advantages of Customers as Ambassadors
4) Article - Winning Back Lost Customers