#394: Everyday Loyalty - Connecting Customers, Members and Merchants (Short Summary Show)

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with James Berry, Commercial Director, Valuedynamx at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals.

Listen to Tom’s views on the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives, as well as emerging technologies like NFTs and cryptocurrencies.

Hosted by Tom Peace.

Show Notes:

1) James Berry

2) Valuedynamx (Part of Collinson Group)

3) #216: Everyday Loyalty - Connecting Customers, Members and Merchants