#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
May 09, 2023•57 min•Season 1Ep. 377
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Episode description
This episode is focused on the role of customer communications in driving customer loyalty.
Rick Ferguson is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale.
Today, he shares insights from his more than 20 years’ experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity.
We also discuss how our member communications can drive emotional loyalty - a lever that's often neglected as a way to optimize our programs.
Show Notes:
2) Phabolousity
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