#339: Unlocking Irrational Loyalty
Feb 08, 2023•40 min•Season 1Ep. 339
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This episode explores loyalty from a strategic marketing perspective – learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme.
Our guest is Jason Foo, the Founder and CEO of London-based agency BBD Perfect Storm, which specializes in brand and culture transformation, with a goal of unlocking “irrational loyalty” for its clients from their customers.
Jason is also a Global Board Director and Treasurer of the Marketing Society, a Marketing Fellow and is on the Advisory Board of the Alliance of Independent Agencies.
Listen to enjoy Jason's insights and loyalty strategy inspiration, with a healthy dose of mischief.
Hosted by Paula Thomas.
Show Notes:
1) Jason Foo
For the best experience, listen in Metacast app for iOS or Android