#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show)
Jul 04, 2022•7 min•Season 1Ep. 244
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Episode description
In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of IAG Loyalty Limited, the company that operates "Avios" - the loyalty currency of the five airlines of the IAG airline alliance.
Adam Daniels shared some of the extraordinary changes in consumer behaviour that evolved as a result the global pandemic, with dramatic increases in non-travel engagement such as online shopping, and the success of new propositions driving emotional loyalty at this particularly challenging time for all airlines and their loyalty programmes.
Show Notes:
1) Adam Daniels Chief Executive Officer
2) IAG Loyalty
3) #96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty
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