#243: How Can Loyalty Marketers Support Sustainability Goals?

Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But how?

In today's podcast, we're joined by Isobel Finlayson, Sustainability Lead for Mando Connect to share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. 

We showcase some examples of global best practice in sustainability led by loyalty professionals, with examples in both retail and aviation, and we discuss eight specific tactics you can consider implementing to leverage the power of your loyalty programme to address this critical concern for both consumer and companies alike.  

Show Notes:

1. Mando Connects
2. Isobel Finlayson
3. Mando Connect’s White Paper Download
4. Sustainability article and exclusive research for The Wise Marketer
5. Mando Connect’s Million Tree Pledge