#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)
Feb 21, 2022•6 min•Season 1Ep. 188
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.
Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.
The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.
Show Notes:
1) Episode #63: Vodacom South Africa Launches Vodabucks
2) Jorge Mendes - Chief Officer: Consumer Business, Vodacom Group Exco Member
3) Vodacom
For the best experience, listen in Metacast app for iOS or Android