#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)

BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with Olivier Martinet, who led BP’s loyalty initiatives for more than a quarter century.

We look back on lessons he learned when rolling out digital marketing campaigns, loyalty programs and mobile integrations in both emerging and mature markets.

Show Notes:

1) Interview Episode #60: BP Discusses Driving Loyalty in Fuel & Convenience Globally

2) Olivier Martinet, former VP Global Retail Consumer Data Analytics and Use Case Governance, Insights & Loyalty, BP

3) BPme