In this episode, Jo & Vicky are joined by Cat Topham who talks about her experiences of living with autism and working as a dog trainer. Cat shares a fascinating insight into the impact autism has on running a business. Including, how being autistic is both beneficial and challenging when training dogs. Cat covers finding clients that fit with what you have to offer, dealing with social media when it´s all a mystery to you, being more understanding with clients and adjusting the way you comm...
Nov 27, 2024•1 hr 1 min•Ep. 47
In this episode, Jo & Vicky are joined by Collin Funkhouser from Pet Sitter Confessional. He and his wife run a pet-sitting and dog-walking company which employs 13 people, while homeschooling their kids. They also run a podcast and socials that help dog professionals across the globe to share their tips, experiences, and stories. During the discussion, Collin touches on everything you need to know to establish and grow a dog business. But he goes into depth when it comes to deciding when to...
Nov 20, 2024•1 hr 18 min•Ep. 46
In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations. Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understandi...
Nov 13, 2024•51 min•Ep. 45
In this episode, Jo & Vicky announce the launch date for their first book – Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The only guide you will need to successfully launch and grow any dog business or ramp up the profits of a dog-related company you are already running. Jo & Vicky started generating 6 figures, just 8 months after they applied the strategies and processes they are sharing in their book. This guide teaches you to bui...
Nov 06, 2024•33 min•Ep. 44
Today, Jo & Vicky launch their long-anticipated book - Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The guide that Jo & Vicky wish they had had when they started their dog businesses. In it, they share everything you need to know to either start a dog business from scratch or turn one you are already running into a far, far more profitable venture. Together, Jo & Vicky have a combined 27 years of experience running dog businesse...
Oct 30, 2024•40 min•Ep. 43
In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way. Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses. KEY TAKEAWAYS Investing in a business me...
Oct 22, 2024•1 hr 3 min•Ep. 42
In this episode, Jo & Vicky discuss why getting out of your comfort zone is essential when running a dog business. Why do you need to push yourself to learn how to run a business professionally, start charging what you are worth, invest in your education by getting a mentor, and surround yourself with people who will help you grow? KEY TAKEAWAYS Most self-employed people and sole traders have zero business training. Even people who have held senior corporate positions only have a limited und...
Oct 15, 2024•46 min•Ep. 41
In this episode, Jo & Vicky are joined by the amazing business strategist Lisa Johnson, to talk about passive income. Lisa helps businesses make much extra income using passive and semi-passive income streams, such as courses, the membership model, and more. Lisa has extensive experience in all aspects of marketing. Over the past few years, Lisa´s own business has generated a turnover of £20 million. KEY TAKEAWAYS People buy from people they have something in common with. Be authentic and sh...
Oct 08, 2024•54 min•Ep. 40
Today, Jo & Vicky are joined by Victoria Stillwell from It´s Me Or The Dog and The Dog Academy, TV fame. She runs an academy to teach people to be dog trainers. Victoria has been a dog trainer and behaviour expert for over 20 years. During this varied and interesting discussion, they end up talking about why money is not a dirty word and how you can be super powerful in your business. They also discuss what those in the industry can do to support each other and improve the industry overall. ...
Oct 01, 2024•54 min•Ep. 39
In this episode, Jo & Vicky sit down to share their experience of using online spaces to create passive income for their dog businesses. They dive deep into the realities of creating and marketing dog training courses and also provide information on the membership and Live training session models. By the end of the episode, you will have a clear understanding of the pros and cons of using online spaces to create passive income. It will enable you to work out whether it is worth doing for you...
Sep 24, 2024•36 min•Ep. 38
In this episode, Jo & Vicky are joined by Will Polston to talk all things mindset and about using your North Star to create and live the life you love. Will explains how working out what your North Star is will guide you in all areas of your life and lead to success. He shares strategies anyone can use to create a mindset that ensures you are clear about what you want from life and are taking the right action to get it. KEY TAKEAWAYS Instead of setting goal after goal and constantly chasing ...
Sep 17, 2024•1 hr•Ep. 37
In this episode, Jo & Vicky talk about strategies any dog business can use to generate a bit of quick cash. They explain how to leverage the relationships you already have with clients, without damaging those relationships, along with using social media, and mailing lists more effectively. Jo & Vicky also explain why no business should rely solely on quick, short-term, cash generation strategies. KEY TAKEAWAYS For many businesses, cash flow is a big issue. Most have dry periods when they...
Sep 10, 2024•52 min•Ep. 36
In this episode, Jo & Vicky are joined by Andy Nisevic a workplace performance specialist and the MD of One Degree. Today, they sit down to talk all things DISC profile. So, get ready to learn all about your personality profile and how it is affecting your business. Andy also explains how he and his team teach leaders to be able to recognise what each person in their team needs to be able to optimise their workplace performance. Importantly, Andy explains how dog business owners can use what...
Sep 03, 2024•1 hr 3 min•Ep. 35
In this episode, Jo & Vicky discuss how to feel comfortable in the uncomfortable. Those entrepreneurs who are ready to innovate to meet the changing needs of dog owners and to take advantage of new ways of doing things always do well. Their skill set grows, people start to talk about their business and because they are always moving with the times, they meet the needs of dog owners as their needs and how they live change. But innovating does require you to step outside of your comfort zone. ...
Aug 27, 2024•51 min•Ep. 34
In this episode, Jo & Vicky sit down with their mentor Shari Teigman to talk all things personal development and dog business. She is a performance mentor and creative strategist who works with people to unlock and unleash their inner maverick. She, Jo & Vicky discuss how she builds trust and uses her expertise to enable people to solve problems, develop as people and grow their businesses. KEY TAKEAWAYS If your business does not truly reflect who you are and fit your life, you end up cr...
Aug 20, 2024•1 hr 4 min•Ep. 33
In this episode, Jo & Vicky explain how taking one step further out of your comfort zone propels you forward. Jo & Vicky share how they did this themselves and the positive impact it has on their personal and business growth. If there is something you know you need to do but have been putting off, this episode is ideal for you. It contains great advice that will help you to be brave, take action and grow yourself and your business in ways you never thought possible. KEY TAKEAWAYS If you ...
Aug 13, 2024•33 min•Ep. 32
In this episode, Jo & Vicky are joined by Daniel Shaw, a dog and cat behaviourist, consultant, and expert witness. He also provides online and in-person education for dog business owners. Daniel shares the details of his upcoming ABK conference at which Jo & Vicky are speaking. Daniel provides insights into how he built his business up to the point where he can now offer several high-ticket services. He explains the role collaboration has played in this, including working with his direct...
Aug 06, 2024•1 hr 12 min•Ep. 31
For this episode, Jo & Vicky are joined by marketing expert Adam Ashburn, the co-founder of Test Tube Marketing. He explains why niching down is essential and shares a step-by-step method you can use to zero in on who your best customers are and work out the best way to reach them. KEY TAKEAWAYS Test Tube Marketing specialises in helping business owners to monetize their existing audience better. Simply tweaking your language, messaging, copy and sales funnel can boost your turnover by thous...
Jul 30, 2024•1 hr 8 min•Ep. 30
In this episode, Jo & Vicky get deep, raw, and real when they interrogate each other about some of the things that are going on behind the business. It is an emotional episode in which they share some aspects of their personal lives and how they are coping so that they can continue to work to make the dog business space a better place. They explain how to prepare yourself, your family, your partner, and others you love for how becoming a successful entrepreneur changes who you are. You can n...
Jul 23, 2024•41 min•Ep. 29
In this episode, Jo & Vicky are joined by the Tasmanian Devil himself Rob Moore who is known as the Disruptive Entrepreneur. For the past 18 years, Rob has been creating successful businesses in different verticals. He is also the author of 19 books and one of the top podcasters in the world. Today, he turns his attention to the dog industry. Explaining how you can take what he learnt and how he operates and use it to overcome the challenges you are facing right now. KEY TAKEAWAYS Being grat...
Jul 16, 2024•1 hr 7 min•Ep. 28
On today's episode of Let's Talk doc business, Jo & Vicky talk all things storytelling with the power of PR, that is Nicola Rowley. She is a broadcaster, newsreader, best-selling author, podcaster, and speaker who spent many years working for the BBC. She now runs an agency and consultancy that helps business owners get seen in the media safely through strategic storytelling. Nicola explains how to do this using both primary and secondary messaging offline as well as online. Including an ama...
Jul 09, 2024•1 hr 5 min•Ep. 27
In this episode of "Let's Talk Dog Business," Jo & Vicky discuss how dog trainers can inadvertently confuse their clients by not clearly defining and optimizing the customer journey. They break down the concept of the customer journey and explain how to tweak it so that you provide a clear and consistent path for potential clients to follow. Something that will consistently bring you more business. KEY TAKEAWAYS An easy and simple customer journey is the key to success for dog trainers. The ...
Jul 02, 2024•38 min•Ep. 26
On today's Let's Talk Dog Business episode, Jo & Vicky talk about how brilliant dog trainers are at losing clients. They cover the unconscious ways dog trainers repel clients, explaining how to structure your dog training programs for maximum effectiveness and helping owners to realise that you can help them with far more than their original problem. Including how to see things from a client's perspective and communicate with them effectively. This episode will stop you from inadvertently tu...
Jun 25, 2024•46 min•Ep. 25
On today's episode of Let's Talk Dog Business, we have Michael Accetta, this is an episode you do not want to miss. He is a breath of fresh air, and you will walk away with some amazing tips to start implementing immediately. Taking a strategic approach to running a dog training business, focusing on operational efficiency, effective marketing, and confident sales strategies is the key to success. Micheal explains how to do all of this, in many cases, using real world examples. KEY TAKEAWAYS Wor...
Jun 19, 2024•1 hr 10 min•Ep. 24
On today's episode of Let's Talk Dog Business, find out how you are potentially losing £1000s in your business. Jo & Vicky have put this particular podcast together to help the people who have contacted them recently saying that they struggle when someone rings them to enquire about booking their services. If you want to know how to convert those phone enquiries into bookings, this is the episode for you. Jo & Vicky explain how not to be too salesy, which puts people off, while still sha...
Jun 11, 2024•44 min•Ep. 23
In this episode, Jo & Vicky are joined by Kim Brophey, they will be talking all things L.E.G.S, but not in the way you may expect. She shares her journey from running her behaviour centre to launching her world-renowned L.E.G.S course, teaching, consulting and presenting. Kim has recently launched a new online education centre to reintroduce Applied Ethology to the industry. She talks about dealing with imposter syndrome, online bullying, being at the helm of two huge businesses and getting ...
Jun 04, 2024•1 hr 15 min•Ep. 22
In this episode, Jo & Vicky discuss why winging it with no plan, isn´t any good for anybody. They both share what motivated them to start a dog training business. Vicky explains how losing focus on her why led to her winging it which created problems for her and her business. Jo & Vicky discuss why that happens and how to completely avoid that situation. They also discuss how having a clear why and goals makes running your business so much easier and helps you to grow. Jo & Vicky als...
May 29, 2024•49 min•Ep. 21
In this episode, Jo & Vicky are joined by Andrew Hale, a human behaviourist who switched to specialising in the behaviour of other animals, in particular dogs. He, Jo & Vicky discuss, in-depth, how to take care of your wellbeing while working in the dog industry. Andrew explains why the damaging behaviour patterns he sees in those who work in the industry develop and what to do about them. This episode is packed with practical advice you can use to build your self-esteem, avoid burnout, ...
May 21, 2024•1 hr 19 min•Ep. 20
In this episode, Jo & Vicky are joined by Hannah Molloy to talk about how to find your purpose and why character development is important for growing your business. Hannah is a qualified animal behaviourist who with her team has trained 10,000 dogs in 10 years and featured in the TV show Puppy School. Today, she is a government advisor, author, and the creator of a dog body language qualification. Hannah shares how she built her business and the role that grace, manifestation, her faith and ...
May 14, 2024•1 hr 11 min•Ep. 19
In this episode, Jo & Vicky are joined by Sarah Whitehead, an internationally renowned canine behaviour and trainer, speaker, and author. She started working in the industry 35 years ago when only Barbara Woodhouse talked about dog training. At that time, hardly anyone had heard of positive reinforcement clicker training. Sarah talks about what working in the industry was like. She, Jo & Vicky discuss how to manage the fact that working as a dog trainer is so stressful and how to reduce ...
May 07, 2024•1 hr 21 min•Ep. 18
