Episode 12 — Appealing to younger generations

In Episode 12 of the “Let’s Talk Dairy” podcast, Andy Judd, chief marketing officer of Boulder, Colo.-based Yasso, joins us to discuss the company’s latest marketing initiatives, including how the company reaches younger generations. He speaks to the idea behind Yasso’s recently launched “Tastemonial” TikTok challenge, in which the company invites influencers and customers to share their impressions of Yasso’s products on the platform. Judd also shares how the company’s approach to marketing its products has changed over the years as social media has evolved. Read More