Fit for the field

Welcome back to Let's Talk Agri-Tech, where we explore the role of innovation and technology in the future of farming. This mini-series is built around the insights from our latest report, Innovation and Technology: The Farmer’s Perspective, which captures the views of farmers on what they need from agri-tech, the barriers to adoption, and how we can co-develop better solutions.

Over the course of this series, we’ll be speaking with experts to unpack these themes in more detail. Today, Ross Robertson, Farm Technology Specialist at the UK Agri-Tech Centre, joins us to discuss the real-world challenges of technology adoption, from connectivity and cost to integration issues with farm operations. Ross also explores how farmers can be better involved in co-developing solutions that work.   

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This Episode was published on: April 17, 2025

Music by AudioCoffee(Denys Kyshchuk)