How social media can help you attract and engage your people

On this episode, I'm joined by Dr Karen Sutherland, an award-winning social-media author and educator. We talk about the impact of social media, and how organisations can avoid the pitfalls of poor relationship management. We also talk about how organisations might use social media to boost attraction - and their employer branding in an authentic way. 

Check out what Karen does on LinkedIn - https://www.linkedin.com/in/karenesutherland/

And, learn about her awesome marketing agency Dharana Digital here - https://www.linkedin.com/company/dharanadigital/about/