As you may have noticed, I've been a bit focused on my Higher⚡️Voltage event lately. This week I am on our guest's podcast, The Art of Value Whispering , and she is on mine! Today's guest is Melitta Campbell, aka the Value Whisperer, and she is going to be at Higher Voltage on 22nd January at Battersea Power Station in London giving attendees signed copies of her newest book, “Value Whispering: The Smarter Way to Market Your Small Business (that just happens to be brilliant for introverts)”. We ...
Dec 10, 2025•1 hr 1 min•Season 5Ep. 19
Celebration time, friends: with this week’s Hannah Spence interview, we’ve now had the entire Higher⚡️Voltage speaker lineup on “Let’s Talk About Brand”! Former teacher Hannah actually has THREE brands (which we of course talk about): her tutoring business Prep4Prospects, her multiple-award-winning social media agency Clockflower Solutions, and her own emerging personal creator brand, Miss Be Seen, where Hannah takes the lessons she’s learned about visibility, puts them into action, and teaches ...
Nov 17, 2025•50 min•Season 5Ep. 18
We’re continuing the Higher⚡️Voltage speaker party with today’s guest, my good friend Sapna Pieroux! Sapna Pieroux is a brand consultant at InnerVisions ID , the bestselling author of “ Let's Get Visible! ”, and creator of the VISION branding method. She guides us through all of that today, as well as how she built her own personal brand, what she was doing before, and what's coming next on Sapna’s own brand journey (hint, it's going to become much, much easier for you to work with her!). Sapna ...
Nov 09, 2025•47 min•Season 5Ep. 17
I took a little bit of an unplanned hiatus from Let's Talk About Brand, but now I'm getting back into it! Today’s guest, Janine Coombes, is one of the incredible speakers at my Higher⚡️Voltage event for solopreneurs, happening at Battersea Power Station in London on January 22, 2026 ( Dani , Sophie , and Teresa are all speaking too, and I’ll be having Sapna and Hannah on in coming weeks!). (Janine’s been on before , but the show was a slightly different format then, so it felt like time for a ne...
Nov 02, 2025•47 min•Season 5Ep. 16
Andrew and Pete became best friends 15 years ago at uni, and have never held a job beyond running their own business together. How did they quickly build to the point where, in under a decade, they’d spoken on huge international stages, amassed a community of thousands, and created one of the largest conferences in the UK? Well, you'll hear it from them, but a huge part of it is sheer gumption. They talk about how they made big asks, swung for the fences, and leveraged other people's kindness in...
Jun 19, 2025•58 min•Season 5Ep. 15
Anytime there's an update to Facebook (or even a rumored feature!), thousands hightail it to Mari Smith's profiles to see what she has to say about it. But how did Mari establish such authority in the world of Meta marketing? How did she build her name professionally to become “the” Facebook guru? Why was Facebook the platform she chose to build her career on? What did she do before Facebook⏤and what might she do after? As with all good, aligned personal brands, the same motivating forces have g...
May 12, 2025•49 min•Season 5Ep. 14
Today I'm talking to a fellow personal branding person (which means so many different things to so many different people!): Sophie Lee, founder of Electric Peach! Sophie doesn't just want to help people who are interested in making money. She’s putting the powerful brand storytelling tools she’s learned how to leverage over her career into the hands of people who are trying to change the world for the better: mission-driven, impact-driven businesses and female founders with something to say. (Sh...
May 05, 2025•54 min•Season 5Ep. 13
I’ve known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation). But, like many of us, Amanda didn’t start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenacity and skills that eventually helped her launch her own successful c...
Mar 31, 2025•46 min•Season 5Ep. 12
Today's guest is The Queen Bee herself, Ms. Dani Wallace! Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event. She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe. Her event, The Big Festoon, certainly does that. Her community does that. She's even got a documentary film, “ The Festoon Effect ,” about what she does and th...
Mar 23, 2025•47 min•Season 5Ep. 11
I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have. I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.” What I didn't do is really get into the nitty-gritty of how I built my professional presence. So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefu...
Mar 16, 2025•26 min•Season 5Ep. 10
The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses. I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constan...
Dec 09, 2024•49 min•Season 5Ep. 9
You know I love having a chance to speak with non-marketers! (Then again, is there truly such a thing in the world of personal branding?) Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her ident...
Dec 02, 2024•1 hr 10 min•Season 5Ep. 8
Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious! On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a st...
Nov 27, 2024•47 min•Season 5Ep. 7
When people in the know hear the word “community,” they think of Christina Garnett. But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020: "If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter. Say hi, tell us about yourself, and what you like to tweet about. Make friends." You'll hear us talk about that tweet a lot in this...
Nov 04, 2024•45 min•Season 5Ep. 6
I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily). But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author. On her “ Useless Etymology ” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she...
Oct 28, 2024•40 min•Season 5Ep. 5
Today’s conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference. We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up about what you do, and the challenges that can come along with expansi...
Oct 21, 2024•44 min•Season 5Ep. 4
Brooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we’re digging into how she got known for it, what it really means to her, and her motivations behind it. This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prominent podcasts, and writing a book on her topic of expertise, Brooke initi...
Oct 14, 2024•43 min•Season 5Ep. 3
When I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show. Here’s a bit of what we cover in today’s entertaining, inspiring c...
Oct 07, 2024•43 min•Season 5Ep. 2
Welcome back to “Let’s Talk About Brand”! My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest! On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m going to take them through a few of the deeper questions I go through with my...
Sep 29, 2024•37 min•Season 5Ep. 1
Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner. He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry. In today’s episode, Mike is going to walk us through th...
Dec 18, 2023•36 min•Season 4Ep. 12
This week I’m excited to talk to fellow brand designer, Liz Mosley! Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding. We are also going to talk about the evol...
Dec 11, 2023•32 min•Season 4Ep. 11
While a personal brand is … well…personal. It isn’t something you should work on defining on your own. But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with? This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding work. It's not like a whole session, but my brilliant podcast edito...
Dec 04, 2023•1 hr 1 min•Season 4Ep. 10
Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay. Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself. Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders wh...
Nov 27, 2023•35 min•Season 4Ep. 9
This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging. So that is, of course, what we are talking about today. We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your bran...
Nov 20, 2023•32 min•Season 4Ep. 8
On today's episode, I want you to be inspired by the personal brand story of George B. Thomas. I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives. Today we are going to talk about how he first grew his personal brand by aligning himself with other companies ...
Nov 13, 2023•38 min•Season 4Ep. 7
Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again! Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are. To do that we first define what a brand and culture is and we discuss what it mean...
Nov 06, 2023•37 min•Season 4Ep. 6
What comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above? That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too. Today I’m talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding is us...
Oct 30, 2023•34 min•Season 4Ep. 5
How do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone. But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a st...
Oct 23, 2023•40 min•Season 4Ep. 4
Have you ever wanted to write a book? This week’s episode has the goods on personal branding and book publishing. If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to? Mindy Gibbin...
Oct 16, 2023•39 min•Season 4Ep. 3
One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!) So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to). Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifical...
Oct 09, 2023•32 min•Season 4Ep. 2
