Tips For Defining Content (& Your Target Audience) For Your Book & Website

Let's talk about SEO (Search Engine Optimization) and building out your book and/or website content. If you have never chosen the person you are speaking to for either your business or the content of your book, then I promise you this is a worthwhile exercise that you need to back up and go through prior to going any further in your communication, writing, and/or marketing plan! Once you get focused on who your target market, customer, or reader is you will find that all communication flows so much easier and clearer! And I’ll give you a hint about how to define this…a big hint…it’s YOU!

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