Defining Your Ideal Customer and Your Value Proposition

Many authors forget the idea of talking to their audience and write their book from the me, me, me perspective and forget that they aren’t really what matters here. People tune in to learn from you so it needs to be you, you, you as you speak to your audience. This should also help you form how you communicate with your audience. 

Think about some of the best writers…do they ever talk about themselves? It’s rare. Mostly a book talks to the audience. You can share your stories and personal experiences but always be sure you know what value you are providing and who you are providing it to.

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