Defining Title, Subtitle, and Tagline

Perhaps you have an idea for a book but you’re at a loss for a title. Perhaps you have a strong title but no clue if your material is strong enough to support it. Either way, you likely have some ideas around a title. Sometimes choosing the subtitle and tagline get lost until you’re far into the book or done with the entire manuscript. You may need your editors help to flush these elements out, but let’s take a stab at it here and see what we can come up with.

Choosing the title is kind of like choosing the subject matter. You have to really sit back at some point and ask the question: “What is my book really about?” and “What am I trying to do with my book anyway?”

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