Marketing Leadership Lessons with Aimée Lapic, GoPro CMO

In this series on Women in Technology and Innovation, we learn from remarkable female entrepreneurs and technology leaders who are changing the world through innovation and creating new paths for the next generation of female leaders. In Episode 2, Samantha Walravens speaks with Aimée Lapic, Chief Digital and Marketing Officer at GoPro. Listen in as Aimée shares her insights on how to effectively communicate using data, why empathy is so essential for marketing leaders, and the importance of diversity and inclusion!

Lehigh@NasdaqCenter accelerates student transformation and societal impact through inclusive entrepreneurial education, research, and thought leadership. We educate, connect, and inspire the next generation of global entrepreneurial leaders.