15 Ways to Spring Your Marketing Forward
These 15 tips will help you get your law firm marketing plan ready for spring.
Mar 18, 2015•14 min
Legal Marketing Lab
An Adviatech Company
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Episodes
Local SEO for 2015
In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.
Feb 17, 2015•4 min
How Your Firm Should Combine PR and SEO Strategies – Podcast
Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
Dec 15, 2014•3 min
Building Quality Links
In this month's CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month's Custom Legal Marketing Lab.
Dec 04, 2014•7 min
Google Pigeon to Reshape Local Listings – Podcast
Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.
Oct 13, 2014•3 min
Does Yelp Deliver More Web Traffic than Legal Directories?
Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website and reach out for contact? Read the full story ....
Oct 07, 2014•6 min
Retargeting Means Never Having to Say Goodbye to Your Law Firm Visitors – Podcast
If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.
Sep 22, 2014•3 min
The End of Google Authorship – A Special Edition Podcast
Google’s Authorship project has officially ended. How will this impact your law firm's website and author profiles? Read the full story .
Sep 09, 2014•16 min
On Google Plus You Can Now Be Anyone You Like – Podcast
Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.
Sep 08, 2014•2 min
Manual Link Penalties are not Forever – Podcast
If you receive a manual action or unnatural links penalty on your website, it is not forever. [powerpress}
Jul 28, 2014•3 min
Google Gets the Searches but Yahoo Gets the Traffic – Podcast
Yahoo is back in the web traffic game - maybe or maybe not. Find out more.
Jul 14, 2014•2 min
Paid Search Clicks on the Move and Rising – PODCAST
A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.
Jun 23, 2014•2 min
Your Firm May Lose Reviews Following Yahoo Yelp Partnership – PODCAST
When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.
Jun 09, 2014•3 min
How many of your law firm’s visitors use a mobile device?
We wanted to know what percentage of visitors on law firms’ websites were using mobile devices. Then we wanted to see how this demographic compared with the global average. Read the full Lab Report .
May 06, 2014•8 min
Click to Call These Days Makes Good Sense – Podcast
Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.
Mar 25, 2014•3 min
How many visits does it take to convert a visitor?
We wanted to know how many times a visitor visits a law firm’s website before contacting them. Do people like to research, view their options, or contact a law firm the first time they visit the firm’s website? Read the full Lab Report .
Mar 15, 2014•8 min
Yahoo’s New Local Search Design Resembles Googles – Podcast
Yahoo's new Local search design looks like Google's Local format. However, there are some beneficial differences.
Mar 11, 2014•2 min
The Latest Statistics On Browser Preferences Are Here – Podcast
According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.
Feb 18, 2014•3 min
When Should You Time Law Firm Tweets? – Podcast
If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.
Feb 04, 2014•3 min
Google Will Find Paid Links And Penalize Your Site – Podcast
At one time, buying paid links was the popular way to improve a law firm's search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!
Jan 21, 2014•3 min
Organic Promotion Carries New Costs On Facebook – Podcast
Brace your law firm for another change from Facebook - paid organic link promotion.
Jan 07, 2014•3 min
How To Use Heatmaps To Improve Law Firm Website Performance – Podcast
Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.
Dec 23, 2013•4 min
New Clients Matter, Not Rankings – Podcast
Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don't forget the "rest" of the marketing pie when choosing your marketing strategy.
Dec 09, 2013•3 min
Speak To Clients Needs By Turning Benefits Into Features – Podcast
Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.
Nov 05, 2013•4 min
Nine Types Of Blog Entries To Keep Your Law Firm’s Blog Stocked With Good Content
Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.
Oct 22, 2013•5 min
More Clients Call Than Click On Your Law Firm Website – PODCAST
When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.
Oct 08, 2013•4 min
The Health Of Your Law Firm Brand – PODCAST
Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.
Aug 20, 2013•4 min
Less Is More When It Comes To Law Firm Website Design – Podcast
Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.
Aug 06, 2013•4 min
Getting Personal Leads To Getting New Clients – Podcast
People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.
Jul 08, 2013•4 min
Beat The Crowd: Tips for Rising Above the Competition in a Saturated Market – Podcast
What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.
Apr 01, 2013•6 min
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