Jørgen Jørgensen, Norrøna
Feb 02, 2018•28 min
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Episode description
Jørgen Jørgensen, eier og adm. direktør i Norrøna, sier han garantert har gjort mer enn 50 prosent feil. Likevel går selskapet bedre enn noen gang. Et dristig skifte av strategi, med tung satsing på egne butikker, har bidratt til suksessen.
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