Joe Arcuri, American Greetings CEO

“Keep the consumer in the room. Don’t spend time on things that don’t matter to her.”

Joe Arcuri is the CEO of American Greetings which includes brands like American Greetings, Papyrus, and Carlton cards. He was also previously the CMO of the PGA Tour and President of home solutions for Newell Rubbermaid. Joe got his start at P&G, first in product development and later in brand management, where we rose through the ranks to VP and GM roles in North America Beauty, Global Personal Cleansing, and Western Europe Family Care. During his P&G career, Joe worked across brands like Vicks, Olay, Gillette, Old Spice, Secret and Ivory. Joe studied Chemical Engineering at Georgia Tech University and received his MBA from Duke University. You’ll enjoy hearing about Joe’s track record for revitalizing brands and building strong cultures - and a candid conversation about getting comfortable with the uncomfortable.