Chip Bergh : Levi's CEO

“It’s better to make the harder right, VS the easier wrong.”

Chip Bergh is President & CEO of Levi Strauss & Company. Chip got his start in the United States Army as a paratrooper - rising to the rank of Captain. He then spent 28-years at P&G leading many of the company’s most iconic brands - from growing Folgers and launching Swiffer. By the early 2000s, Chip led much of P&G’s Asia business, and after P&G’s 2005 Gillette acquisition, Chip ran all of P&G’s male grooming brands - including the famed relaunch of Old Spice.

Since becoming Levi’s CEO in 2011, Chip has led the turnaround of one of America’s oldest - and most iconic - brands. 

Chip shares stories of not just his own style of values-driven leadership, but also how he’s continued - through humility and humor - Levi’s tradition of social activism.