Ep. 3 What is Retargeting And How It Works on Facebook, GDN, and Search - Content and Coffee

In this episode of Content and Coffee, Kimia and Sean break down what is retargeting, Why you’re going to need it, what are the main platforms, should you even do it, it is expensive, and what your biggest takeaways are going to be. Advertising in retargeting can be complicated but we make sure that we break it down so it is easy to understand and give the listener all the information to see if it is a right fit for their business. Retargeting is directing an advertisement or an advert online to someone based on the fact that they have already viewed the content of yours. If you want to learn more about the hosts you can go https://www.north.digital/ for Sean or https://www.ghostit.co/ for Kimia.