Adopting a marketing mindset in L&D
Apr 29, 2025•26 min•Season 1Ep. 66
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
What can L&D teams learn from marketing? As it turns out - quite a lot.
In this episode, we're joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders.
Ep. 66
Brought to you by Elucidat.
Want more insights?
Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning.
For the best experience, listen in Metacast app for iOS or Android