The Emotional Core of Marketing

Mark Schaefer is a globally recognized keynote speaker, educator, and business consultant. He is the bestselling author of nine books including the first book ever written on influence marketing. On this episode, we discuss how a decision to get an AOL account for work in the 90s changed his career path forever, the three things he leverages to remain productive, and his advice to non-marketers as to how they can be great marketers – and why they should. Finally, Mark explains why he thinks the world needs humble leaders and how he leads with humility himself.