Patrick Vlaskovits and Brant Cooper, ’The Lean Entrepreneur’

My guests for episode #162 are Patrick Vlaskovits (@pv)  and  Brant Cooper (@brantcooper), previously guests on episode #99. I recently ran into them at the Lean Startup Conference and today we are speaking about their newest book (coming in February) The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. You can learn more via their website:

www.LeanEntrepreneur.co

In this episode, we talk about:

• What is Lean Entrepreneurship?
• How does Lean create disruptive innovations?
• Why is it better to fail fast and learn your idea isn't viable sooner rather than later?
• Why is “follow your passion” really bad advice?
• What's a value stream in the context of a startup?
• Why would data “inform decisions” rather than “make” them for you?

Their books:

• The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Market
• The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

For a link to this episode, refer people to www.leanblog.org/162.

For earlier episodes, visit the main Podcast page, which includes information on how to subscribe via RSS or via Apple Podcasts.