176: Stacy Thal - How To Maximise Your Business Value Through Brand Strategy - podcast episode cover

176: Stacy Thal - How To Maximise Your Business Value Through Brand Strategy

Jul 27, 202327 min
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Episode description

Stacy Thal is an MVP Brand Strategist, Stacy Thal helps founders and C-suite executives create breakthrough brands.  She has worked with organizations like Google, Walmart, Pottery Barn, META, and many SMB organizations.  She helps these organizations create and articulate a differentiated foundational brand strategy, and to go to market quickly with confidence, and attract and retain the right employees for their vision and culture.

 

In today’s episode, Stacy Thal shares:

  • How being made redundant several times helped her realize that consulting was what she was meant to be doing.
  • Branding is a process, and all processes can be learned and applied.
  • What is a brand guideline, and how to differentiate yourself in the marketplace
  • What are the key elements of a strong brand strategy foundation:

- Strong foundational belief

  1. Clear mission, vision, and values
  2. A clear promise to your customers
  3. Your value proposition
  4. Your pledge that you declare publically (and living authentically with that)
  • How getting clear on your mission, vision, and values is important to your brand.
  • Defining that authentically is really critical to attracting and retaining talent, customers, and funding.
  • How to socialize the mission, vision, and values in a way that keeps the organization excited and aligned.
  • Why you need a branding strategy documented.
  • Why should you be asking, “What really matters to you?”  What matters, matters!
  • How asking that question has allowed Stacy to get clear on her priorities and live a life she loves.

Through this question, she has been able to spend more time with family, be of more service to her clients, and have time for Salsa dancing.

  • How to find out what are the emotional triggers of your customers.
  • Habits & Rituals that have enabled Stacy to live life on her terms - self-care is important:

1. Building an ongoing pipeline of work.

2. Daily recalibrating naps (10mins to 20 mins to reboot the brain).

3. Daily walk, first thing in the morning

  • Why you must schedule marketing time, and do it regularly
  • And much more…

 

 

Resources mentioned in today's show:

www.stacythal.com/MVP

 

If you would like more insights on profit maximization for your business

visit www.ProfitHive.com.au

 

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176: Stacy Thal - How To Maximise Your Business Value Through Brand Strategy | Leading To Profit podcast - Listen or read transcript on Metacast