176: Stacy Thal - How To Maximise Your Business Value Through Brand Strategy
Episode description
Stacy Thal is an MVP Brand Strategist, Stacy Thal helps founders and C-suite executives create breakthrough brands. She has worked with organizations like Google, Walmart, Pottery Barn, META, and many SMB organizations. She helps these organizations create and articulate a differentiated foundational brand strategy, and to go to market quickly with confidence, and attract and retain the right employees for their vision and culture.
In today’s episode, Stacy Thal shares:
- How being made redundant several times helped her realize that consulting was what she was meant to be doing.
- Branding is a process, and all processes can be learned and applied.
- What is a brand guideline, and how to differentiate yourself in the marketplace
- What are the key elements of a strong brand strategy foundation:
- Strong foundational belief
- Clear mission, vision, and values
- A clear promise to your customers
- Your value proposition
- Your pledge that you declare publically (and living authentically with that)
- How getting clear on your mission, vision, and values is important to your brand.
- Defining that authentically is really critical to attracting and retaining talent, customers, and funding.
- How to socialize the mission, vision, and values in a way that keeps the organization excited and aligned.
- Why you need a branding strategy documented.
- Why should you be asking, “What really matters to you?” What matters, matters!
- How asking that question has allowed Stacy to get clear on her priorities and live a life she loves.
Through this question, she has been able to spend more time with family, be of more service to her clients, and have time for Salsa dancing.
- How to find out what are the emotional triggers of your customers.
- Habits & Rituals that have enabled Stacy to live life on her terms - self-care is important:
1. Building an ongoing pipeline of work.
2. Daily recalibrating naps (10mins to 20 mins to reboot the brain).
3. Daily walk, first thing in the morning
- Why you must schedule marketing time, and do it regularly
- And much more…
Resources mentioned in today's show:
If you would like more insights on profit maximization for your business
visit www.ProfitHive.com.au