135: How to create an internationally successful brand, with Martin Buggy & Melissa Edyvean of Bondi Chai, and Kevin Bees, Profit Maximisation Expert.

Today, Kevin Bees talks with Martin & Melissa - founders and owners of Bondi Chai.   Melissa Edyvean and her partner, Martin Buggy, discovered chai latte while visiting New York Time Square for the new millennium celebrations.

Chai latte is a Western take on India’s centuries-old ‘national drink’ chai masala and was

completely unknown in Australia at the time, but Martin & Melissa were convinced that chai latte would eventually be huge in Australia and set about creating their own, unique pre-mix.

 

After an inauspicious start – selling just 17kg in their first month – Melissa today sells

around 6 tonnes of product a month and someone, somewhere in the world, enjoys a

Bondi Chai Latte every two seconds.

 

Bondi Chai has become the most awarded product of its kind in Australia, picking up awards from Telstra, and even a Stevie award.

 

And Martin and Melissa have created an ideal lifestyle, working from their home office in Port Stephens (or wherever in the world they can get internet), with a handful of team members they generate multiple millions per year in revenue, and look set to expand rapidly with significant interest in the Chinese market.

  In this episode Martin & Melissa share:

• The power of being 'ambitiously lazy', which enabled them to create an innovative outsourced delivery model for Bondi Chai
• How they have successfully grown their business internationally
• Tips on being life partners and business partners - and how to navigate this and still remain happily together.
• The importance of keeping an external sounding board/coach on your team as you grow your business.
• The benefits of being around other business owners, attending regular training, and continuous growth through reading.
• Their life-changing question - what more is there to life than this?
• An exciting charitable adventure they are embarking on to ride 500km across Thailand to raise funds for Hands Across The Water
• And much more

 

Charitable Cause:

https://www.handsacrossthewater.org.au/fundraisers/BondiChai81

Resources mentioned in the show:
https://www.bondichai.com.au/

[email protected]

Books:
Wallace Wattles - Science of Getting Rich

Wallace Wattles - Science of Being Great

Wallace Wattles - Science of Being Well 
Big Magic - Elizabeth Gilbert

 

If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au