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Leading Learning Podcast

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The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. The Leading Learning Podcast is for learning business professionals who want to thrive in this new landscape. In each episode, co-hosts Jeff Cobb and Celisa Steele provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.

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Episodes

200: The Whys and Wheres of Leading Learning

It’s hard to believe but this officially marks the 200th episode of the Leading Learning podcast! What originally started as the lead-up to one of our Leading Learning events four years ago, the Podcast has continued to grow and evolve while providing us the tremendous opportunity to connect with learning business professionals from all over the world. In this milestone episode of Leading Learning (which also happened to be recorded live at Podcast Movement 2019 !), Celisa and Jeff reflect on wh...

Aug 20, 201928 minSeason 4Ep. 200

199: The Surprising Truth About Human Behaviors and Learning with Daniel H. Pink

Understanding the science behind topics related to human behavior can be extremely powerful for learning businesses. And Daniel H. Pink is the author of six provocative bestselling books that uncover the truth about these complex behaviors including, Drive: The Surprising Truth About What Motivates Us , To Sell Is Human: The Surprising Truth About Moving Others , and most recently, When: The Scientific Secrets of Perfect Timing . Pink is also the creator of the Pinkcast , a series of short video...

Aug 13, 201944 min

198: Leading Ultralearning with Scott H Young

Understanding how to learn and master new and difficult skills is essential in today’s rapidly changing world. And Scott H. Young, a committed lifelong learning, blogger , and author of the newly released book, Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career , has spent the past decade becoming an expert on how to successfully do this. Through completing a wide range of self-education projects—things like completing MIT’s four-year computer science curricu...

Aug 06, 201941 min

197: Creating Leverage in the Learning Business

Leverage is essential to the success of a learning business. It’s about helping learners get the maximum value out of their learning experiences and it’s basically the key to maximizing reach, revenue, and impact . So creating leverage for ourselves – and much more importantly, our learners – is arguably one of the most powerful things a learning business can do now, or in the future. In this episode of the Leading Learning podcast, Celisa and Jeff discuss this valuable concept of leverage as it...

Jul 30, 201924 min

196: The Limitless Power of Credentials with Adrienne and Keith Segundo of Limitless ASR

With almost four decades of combined experience in the association sector, Adrienne and Keith Segundo are the passionate co-founders of Limitless Association Solution Resource , a strategic association management company that specializes in credentialing. Adrienne focuses on exam development, accreditation, advance credentialing, and the marketing of credentials, while Keith is committed to helping Limitless clients grow in the areas of membership, non-dues revenue, marketing, accreditation coun...

Jul 23, 201945 min

195: Leading a Lifelong Learning Institute with Chris McLeod of OLLI

With a mission of improving quality of life and engaging minds, the Osher Lifelong Learning Institutes (OLLI) provide a distinctive array of lifelong learning opportunities and activities specifically developed for seasoned adults who are interested in learning simply for the joy of learning. And as the director of the Osher Lifelong Learning Institute at Duke University , Chris McLeod leads one the top ten largest Institutes in the country (there are over 120 nationally), which are all associat...

Jul 16, 201938 min

194: Revisiting Adult Learning Theory

If we had to pick just one thing as the crux of the success of a learning business we’d definitely argue it would have to be the learning experiences—the products and services that are actually offered. That’s because the learning experiences that learning businesses provide are at the essence of what they do. But in order to effectively do this, we need to have a solid understanding of adult learning theory. And although many of us are already familiar with concepts related to this, there can b...

Jul 09, 201925 min

193: Online Learning and the Future of Education with Ray Schroeder

As a leading expert in online education, Ray Schroeder brings an unmatched depth of knowledge and passion for advancing the field. He’s the current associate vice chancellor for online learning and founding director of the Center for Online Learning, Research, and Service at the University of Illinois Springfield. He’s also the founding director of the National Council for Online Education at the University Professional and Continuing Education Association. With decades’ worth of related observa...

Jul 02, 201943 min

192: Talking Workforce Development with Scott Wiley of OSCPA

It’s been a few years since we last spoke with Scott Wiley , president and CEO of the Ohio Society of CPAs (OSCPA) . And in that time, OSCPA has made significant progress in many of the areas we previously touched on, particularly around workforce development. This week on Leading Learning, Jeff reconnects with Scott to discuss how OSCPA is working to solidify their role as a trusted partner in the success of the future of the profession. They talk about OSCPA's workforce development initiative,...

Jun 25, 201941 min

191: The 4 Ps of Marketing of Marketing Your Learning Business

Here’s a question: how would you say most people define marketing ? Our suspicion - based on a lot of experience - is that when most people think of marketing, they think of advertising, or other forms of promotion. But there's much more to marketing than promotion - and even promotion has more to it than many appreciate. In this episode, we cover the 4 Ps of marketing - product, pricing, place, and - yes - promotion. We consider each P in detail and, of course, each one applies in the context o...

Jun 18, 201921 min

190: Designing Smarter Learning Experiences with Connie Malamed

Connie Malamed – a learning experience design consultant and author of Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals – has been helping organizations create meaningful learning experiences for more than two decades. She’s also the publisher of The eLearning Coach Web site and podcast , where she shares actionable strategies, practical content, product reviews, and resources. She is truly passionate about helping others design, develop, and understand lea...

Jun 11, 201934 min

189: Working the Nine Shift with Bill Draves of LERN

"In just twenty years, some 75% of our lives will change dramatically. We know this because it happened once before. Between 1900 and 1920 life changed." This is the premise behind, Nine Shift: Work, life, and education in the 21st century , a book that asserts 2020 is a pivotal year where we can officially recognize the transformational change that has occurred where nine hours in your day will be spent entirely differently than they were in 2000. As co-author of the book, William Graves is a r...

Jun 04, 201940 min

188: Maximizing Learning with Mindset

Here’s a statement to consider: “You can learn new things, but you can’t really change how intelligent you are.” Would you say you mostly agree or disagree? And how about this statement: “No matter what kind of person you are, you can always change substantially.” Do you mostly agree or mostly disagree? According to Dr. Carol Dweck, author of Mindset: The New Psychology of Success , your answers to questions like these can reveal a lot about you when it comes to learning—specifically, whether yo...

May 28, 201925 min

187: Learning Out Loud with Michelle Ockers

Michelle Ockers is a learning and development strategist who firmly believes that everyone deserves the opportunity to learn and to unlock their full potential to perform at their best. While she’s based in Australia, the Learning Uncut podcast co-host helps leaders all over the world to build a high-impact L&D function through serving as a trusted mentor, facilitator, trainer, and speaker. In this episode of the Leading Learning podcast, Celisa talks with Michelle about personal knowledge m...

May 21, 201955 min

186: Venturing into the EdTech Market with Ian Chiu

In recent years, there’s been a significant surge in the level of investment flowing into educational technology companies. And with no signs of this letting up in the near future, it’s an investment niche that’s critical to the market for lifelong learning. In this episode of the Leading Learning podcast, Jeff talks with Ian Chiu, managing director at Owl Ventures , one of the firms leading a wave of investment in educational technology companies. They talk about everything from the basics of v...

May 14, 201946 min

185: Revisiting the Learning Revolution

It’s been a while since Jeff’s book, Leading the Learning Revolution : The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market was published but the key concepts behind it remain highly relevant and are fundamental to running a successful learning business. That’s because the learning revolution is far from over, and in fact, it’s still unfolding. In this episode of the Leading Learning podcast, Celisa and Jeff revisit the core concepts behind the book by exploring the why,...

May 07, 201926 min

184: A Generational – and Practical – View of Learning with Michelle Ryan

As a long trusted source of education for legal professionals, the Law Society of Ontario (LSO) is committed to providing high-quality continuing education opportunities to a diverse group of learners. And one of the leaders working to ensure this happens is LSO’s director of continuing professional development, Michelle Ryan. In this episode of the Leading Learning podcast, Celisa talks with Michelle about LSO’s learning portfolio and how the generational make-up of the learners they serve – an...

Apr 30, 201950 min

183: Making Conferences Learningful with Nancy Bacon and Mark Nilles

What do you get when you provide a learning experience that’s truly meaningful? According to this week’s guests on the podcast, Nancy Bacon and Mark Nilles, you create something “learningful”. And when it comes to creating impactful, “learningful” conferences, these two have teamed up to share what it takes in their recent e-book, Conferences That Make a Difference . Nancy is a teacher and instructional designer who has worked for over 20 years in the nonprofit sector. For the past five years, s...

Apr 23, 201945 min

182: Reach, Revenue, and Impact

There are three goals at the heart of almost all learning businesses: reach, revenue, and impact. Reaching the right audience, generating revenue, and of course, making an impact. And getting each of these areas to work together is key to delivering value and achieving success. In this episode of the Leading Learning podcast, Celisa and Jeff examine the flexible framework of reach, revenue, and impact. They discuss each area individually as well as the importance of achieving balance between the...

Apr 21, 201924 min

181: Getting Curious About Curiosity with Francesca Gino

To be curious is to be human. It’s what drives us to further explore the unknown and discover what we don’t know, which means it plays a vital role in learning and engagement. Because of that, you’d expect curiosity to be something that’s encouraged by leaders and organizations. But all too often, that’s not the case. Dr. Francesca Gino, is a behavioral scientist and an award-winning Harvard Business School professor whose research shows the importance of creating a culture where curiosity is mo...

Apr 09, 201931 min

180: Cultivating Communities with Rachel Happe of Community Roundtable

Whether or not most of us are even aware of it, communities exist in practically all aspects of our lives and they can have a profound impact on learning. And, as this week’s guest, co-founder of the Community Roundtable , Rachel Happe puts it, “Communities are just-in-time learning mechanisms—they're containers of trust that scale beyond individual relationships.” That’s why it’s so important for us as learning leaders to be intentional and cultivate these within our organizations. In this epis...

Apr 02, 201938 min

179: Pricing Educational Products

When it comes to the market for lifelong learning, pricing is a key component of success. But what is the "right" or "best" price for a particular product or offering? There is no black and white answer and because of that, pricing is an area many learning businesses struggle with. In this episode of the Leading Learning podcast, Celisa and Jeff share their top tips, based on two decades of experience in the learning business, on how to effectively price educational products. Full show notes ava...

Mar 26, 201933 min

178: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna – Part II

In Part II of our very first two-part interview, we continue the conversation with Jeff De Cagna, respected contrarian thinker on the future of associating and associations, about a topic all leaders in the business of lifelong learning need to be thinking about: artificial intelligence. In Part I , Celisa and Jeff talked about an AI first world and some common misconceptions and ethical issues surrounding AI. This time around they delve into the implications of AI for work and learning, the ide...

Mar 19, 201941 min

177: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna

With artificial intelligence (AI) being one of the top technologies already positioned to transform and disrupt just about every aspect of our lives, including the future of work and learning, it’s a topic that we could all use some foresight on. And return guest, Jeff De Cagna, executive advisor for Foresight First LLC , is a future-focused, contrarian thinker who has recently been applying his foresight lens to the vast complexities surrounding the rise of AI. In Part I of our very first two-p...

Mar 12, 201944 min

176: 5 Big Takeaways from Traffic and Conversion 2019

Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™ . But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales. If you aren’t familiar with the Traffic and Conversion Summit , it happens to be the largest marketing event in North America, and what Forbes magazine describes as “everything you need to know about boosting your conversions and ...

Mar 05, 201931 min

175: Leading Transformational Change with Greg Satell

Small groups, loosely connected, but united by a common purpose. This is the simple formula behind Greg Satell’s research that is essential to follow for anyone looking to make an impact and change the world. Greg is one of the world’s leading experts on innovation and transformational change and his new book, Cascades: How to Create a Movement That Drives Transformational Change , explores how to successfully navigate and lead large-scale change in today’s disruptive environment. He’s also behi...

Feb 26, 201939 min

174: Network Leadership with Jane Wei-Skillern

As learning businesses, it’s safe to say that most are striving to move the needle in the field, profession, or industry they serve through large-scale impact. However, it’s reasonable to assume that a single organization won’t be as effective in achieving that as multiple organizations in partnership. Applying the network leadership model offers a way to structure collaborations aimed at collective impact, rather than solely on organizational success. This week on the Leading Learning podcast C...

Feb 19, 201946 min

173: The Impact of Artificial Intelligence on Learning Businesses

Artificial intelligence. It’s one of the biggest issues impacting the world and it’s going to have major implications for learning businesses. The key is making sure you’re tuned in to the topic and prepared for the accompanying changes on the horizon for learners in your particular field or industry. In this episode of the Leading Learning podcast, Celisa and Jeff discuss how artificial intelligence (AI) is impacting learning businesses across 4 key areas in the customer engagement cycle: emplo...

Feb 12, 201932 min

172: Personal Knowledge Mastery with Harold Jarche

As an internationally renowned blogger, Harold Jarche is focused on providing actionable insights for organizations related to learning, work, and innovation. He’s best known for his approach to Personal Knowledge Mastery (PKM) , which helps professionals become knowledge catalysts through a continuous process of seeking, sensing-making, and sharing. Because it’s designed to help each of us more effectively manage knowledge networks and the communities we are a part of, it’s definitely aconcept ...

Feb 05, 201942 min

171 - Predictive Business Analytics with Gary Cokins

Gary Cokins, founder and CEO of Analytics-Based Performance Management, LLC , is an internationally recognized expert in performance improvement systems, advanced cost management, and predictive business analytics. He’s also a speaker and co-author of Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance . And with data analytics being a focus area for those of us in the learning business—two of the leading trends that surfaced in our 2019 Trends in Learning...

Jan 29, 201933 min
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