In this episode of the Leading Learning podcast, Celisa and Jeff discuss how to get at what potential learning customers actually want – versus what they need – by exploring four key areas of gathering and assessing data including: understanding your demand dynamics, assessing behavior (not preferences), identifying key value factors, and gauging commitment and conversion (not interest). Full Show Notes Give us a Review Highlighted Resource – Market Insight Matrix – a free Tagoras tool that lay...
Feb 13, 2018•29 min
Tracy King, founder of InspirEd and Aaron Wolowiec, founder of Event Garde , are both experts in learning design and they recently joined forces to help answer this complex question. Their research and findings related to the topic are captured in the e-book they co-authored, Engaging Learners: A Guide To Successfully Designing Engaging Learning . In this episode of the Leading Learning podcast, Celisa talks with Tracy and Aaron about the topic of learner engagement—including what it is and, jus...
Feb 06, 2018•41 min
In this episode, Celisa Steele talks with Jennifer Abrams about hard conversations and the multigenerational workplace, including the impact each of these have on both leading and learning. Jennifer Abrams is an expert in overcoming these challenges and has written various books including, Having Hard Conversations , The Multigenerational Workplace : Communicate, Collaborate, and Create Community, and Hard Conversations Unpacked : The Whos, the Whens, and the What-Ifs . She’s also a communicatio...
Jan 30, 2018•43 min
In this episode of the Leading Learning podcast, Celisa and Jeff discuss the importance of having a learning business strategy and the three core elements it should be built around—a diagnosis, a guiding policy, and a set of coherent actions. Full show notes available at http://www.leadinglearning.com/episode118 . Highlighted Resources – ( both are referenced in this discussion of strategy): Learning Business Maturity Model™ – a free resource designed specifically to help learning businesses of ...
Jan 23, 2018•26 min
What do effective leaders have in common? Perhaps it’s their ability to lead from within or to successfully navigate through times of uncertainty and adversity. Sarah Levitt, creator of the Making Magnificent Project™ , is an executive coach, keynote speaker, and author, who works with leaders to optimize their talents and strengths and drive exceptional business outcomes. In her recent book, Magnificent Leadership , she shares the stories of a diverse group of leadership exemplars and how they ...
Jan 16, 2018•38 min•Ep. 117
In this episode, Jeff Cobb talks with Dr. William Clements, Vice President and Dean of the College of Graduate and Continuing Studies at Norwich University about what Norwich is doing to meet the needs of learners, how technology has impacted the continuing education and learning landscape, as well as what they’re doing related to the creation of partnerships with professional organizations. Highlighted Resource - excerpts from Robot-Proof: Higher Education in the Age of Artificial Intelligence ...
Jan 09, 2018•45 min
You can have the most inspiring vision in the world, a powerful mission, and a great strategy, but if you don’t have the capacity for executing, none of those things really matters very much. In this episode, Jeff and Celisa discuss why understanding capacity, and more importantly, building capacity, is one of the most critical activities an organization can pursue. They also offer seven recommendations any learning business can embrace for building capacity (none of which involve hiring more pe...
Jan 02, 2018•32 min
This episode of Leading Learning features a full replay of "Facing - and Embracing - the Future of Learning," a session at the Surge 2017 virtual summit. In the session, Amanda Beckner (Avixa, formerly Infocomm International), Josh Goldman (Ohio Society of CPAs), Celisa Steele (Tagoras/Leading Learning), and Jeff Cobb (Tagoras/Leading Learning) explore key trends in the rapidly evolving market for lifelong learning and their implications for trade and professional associations. They disc...
Dec 19, 2017•1 hr
In this episode, Jeff talks with Nick Schacht, Senior Vice President for Professional Development and Global Operations at the Society for Human Resource Management (SHRM) about the evolving role of HR, how they influence education and training decisions, and the concept and implications of competency frameworks – both for individuals and organizations. Full show notes available at http://www.leadinglearning.com/episode113 . Highlighted Resource – The Learning Business Maturity Model™ – gives a...
Dec 10, 2017•40 min
In this episode of the Leading Learning podcast, Celisa and Jeff discuss the trends and predictions made over the last four years of hosting their annual trends and predictions Webinar as well as how they’ve held up and if they still apply. Full show notes available at http://www.leadinglearning.com/episode112 . Highlighted Resource – 10 Critical Shifts in the Market for Lifelong Learning - an overview of 10 key trends that we think learning leaders need to have front of mind as they plot their ...
Dec 05, 2017•39 min
In this episode of the Leading Learning podcast, Jeff talks with Arianna Rehak of AssociationSuccess.org about what went into planning the recent Surge 2017 virtual summit, including how she got people to authentcially engage and promote it, as well as some of the biggest challenges and lessons learned from the event. Highlighted Resource – Association Virtual Events - a free Tagoras report that draws on data from more than 100 associations to help you understand the emerging role of virtual eve...
Nov 28, 2017•40 min
In this episode, Celisa talks with of Diane Simmons of the American Academy of Dermatology and Carol Hodes of NIGP: The Institute for Public Procurement about their paths to retirement, what they’ve seen – and expect to see – that excites them most about learning, as well as some of the biggest lessons they’ve learned over the course of their careers. Highlighted Resource – Resources for Organizations in the Business of Lifelong Learning – a document that serves as a single point of reference fo...
Nov 17, 2017•43 min
In this episode of the Leading Learning podcast, Celisa and Jeff look at seven core practices of successful Internet marketers and how they might be emulated to grow and improve your learning business. Highlighted Resource - 10 Realistic, Cost-Effective Ways to Grow and Improve Your Learning Business . It is just what it sounds like – 10 ways that you can move the dial on your learning business without spending a lot of money or having to do back flips to find resources. Special thanks to the Fo...
Nov 14, 2017•29 min
In this episode, Celisa talks with Dr. Andy Molinsky about his latest book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence. Highlighted Resource: A Harvard Business Review article by Andy titled, If You’re Not Outside Your Comfort Zone, You Won’t Learn Anything . Full show notes available at http://www.leadinglearning.com/episode108 ....
Nov 07, 2017•41 min
In this episode, Celisa Steele talks with Wayne Skipper, founder and CEO of Concentric Sky , and a key player behind the open source project Badgr , about the emerging Open Pathways initiative for connecting digital credentials from different organizations. Highlighted Resource : Exploring the Fringe: Flipping, Microcredentials, and MOOCs , a free white paper that discusses three emerging formats—the flipped classroom, microcredentials, and massive open online course —and then looks at when each...
Oct 31, 2017•34 min
In this episode of the Leading Learning podcast, Celisa and Jeff discuss specific lessons that can be learned from some of the Big Learning companies and how they might be applied to benefit your learning business. Highlighted Resource – Learning Business Maturity Model™ - a free resource designed specifically to help learning businesses of any size reach their full maturity. Full show notes available at http://www.leadinglearning.com/episode106 ....
Oct 24, 2017•26 min
In this episode of the Leading Learning podcast, Jeff Cobb talks with Sheri Jacobs of Avenue M about the role that non-dues revenue plays for membership organizations, why they are on the rise, and ways to potentially increase them, particularly in the areas of education and learning. Highlighted Resource – Four reports/white papers related to the association sector that have come out in the past year or so that have been discussed on this show: Growing Non-Dues Revenue: A Benchmarking Report - ...
Oct 17, 2017•33 min
Celisa Steele interviews Dr. Barbara Oakley, professor, speaker, and author of A Mind for Numbers : How to Excel at Math and Science (Even If You Flunked Algebra) , and Mindshift : Break Through Obstacles to Learning and Discover Your Hidden Potential . Her wildly popular massive open online course (MOOC), Learning How to Learn . has attracted 2 million participants. Celisa talks with Barbara about why helping people learn about learning is so effective, the importance of creating better online ...
Oct 10, 2017•44 min
What if you organization could make the competition irrelevant and deliver unique value to the learners it serves? In this episode, Jeff and Celisa discuss the concept of blue ocean strategy and some of the key tools you can use to create blue ocean for your learning business. Full show notes available at http://www.leadinglearning.com/episode103 . Highlighted Resource : 6 Paths to Leading Your Education Business to Blue Ocean Please leave us a rating and review ....
Oct 03, 2017•21 min
Celisa Steele interviews Amanda Myers, director of product marketing, membership solutions, at Community Brands , and one of the co-authors of the recent Member Loyalty Study: A Deep Dive into Member Retention and Preferences . This report has findings to help organizations understand why members stay—or leave—and the most effective ways to connect with them. Celisa talks with Amanda about key findings from the report, ways to increase member connectedness, where segments of members fall within ...
Sep 26, 2017•42 min
In this episode of the Leading Learning podcast, Celisa talks with Katie Hill, associate director of DIA Learning at Drug Information Association, about her efforts to revamp DIA's core curricula, incorporate new business models like business-to-business selling, and introduce new approaches like microlearning and digital badging. Show notes available at http://www.leadinglearning.com/episode101 . Highlighted Resource – Tagoras Platform Directory for Learning Businesses TM – A free report th...
Sep 19, 2017•31 min
The 100th episode of the Leading Learning podcast - hard to believe! To help us mark the occasion, we invited two-time guest and our all-around favorite superfan Brian McGowan to guest host the show. He asks the questions, we provide the answers, and along the way, we highlight some of the episodes that we think best demonstrate what we are up to with the Leading Learning podcast. Show notes available at http://www.leadinglearning.com/episode100 Highlighted Resource – For our resource for this e...
Sep 12, 2017•1 hr 14 min
Celisa and Jeff talk about some of the findings in the latest version of the Association Learning + Technology report and how the data has changed over the years. They also discuss why Tagoras publishes the report and how organizations can use it to support their learning and technology efforts. Full show notes available at http://www.leadinglearning.com/episode99 Highlighted Resource – For our resource for this episode, we want, appropriately enough, highlight our Association Learning + Technol...
Sep 05, 2017•47 min
Celisa Steele talks with James Young, chief learning officer ofthe Society for College and University Planning (SCUP) , about his path to becoming CLO, what the role means to him, and how he plans to grow and develop SCUP’s learning offerings in the near future. Full show notes available at http://www.leadinglearning.com/episode98 . Highlighted Resource – Tagoras Platform Directory for Learning Businesses TM – A free directory that profiles 30 different companies that are a good fit for trade an...
Aug 18, 2017•44 min
With over 35 years of research and expertise, Dr. Ellen Langer, a Harvard psychologist and Guggenheim Fellow, is widely known as the “mother of mindfulness”. She is the author of eleven books including Mindfulness , and Counterclockwise: Mindful Health and the Power of Possibility , and has written more than two hundred research articles on the topic of mindfulness. In this episode of the Leading Learning podcast, Jeff Cobb talks with Dr. Langer about what it really means to be mindful, the bene...
Aug 18, 2017•31 min
In this episode of the Leading Learning podcast, Celisa and Jeff talk about how to staff online learning—specifically platform, content, and business development positions—including why each is important, what skills you’ll want to look for in the person that fills each role, and resources to help you along the way. Full show notes available at http://www.leadinglearning.com/episode96 . Highlighted Resource – A sample job description for a learning technology manager role . Thank you to YourMemb...
Aug 15, 2017•27 min
In this episode of the Leading Learning podcast, Celisa Steele talks with LaTrease Garrison,executive vice president of the Education Division at the American Chemical Society (ACS), about how her career at ACS has evolved over the years, the important role that learning plays in their organization, and the current struggles and opportunities that exist for them and others in the business of lifelong learning. Highlighted Resource – Adventures in Chemistry – an initiative from the American Chemi...
Aug 01, 2017•33 min
When it comes to the design and marketing of educational experiences—particularly those from trade and professional associations—there is an emotional element that is often lacking. But tapping into people’s emotions is perhaps one of the best and most effective ways to convey your brand and your mission. In this episode of the Leading Learning podcast, Jeff Cobb talks with Graeme Newell,co-author of Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose , about emotional ...
Aug 01, 2017•37 min
In this episode of the Leading Learning podcast, Celisa and Jeff talk about the role of questions and questioning in learning, why it is such an important topic, and what learning businesses can do to encourage questioning. Resource of the Week – An infographic from Global Digital Citizen which covers a 5 step process for asking good questions by thinking about focus, purpose, intent, framing, and the follow-up of questions. Thank you to YourMembership , the podcast sponsor for the third quarter...
Jul 22, 2017•23 min
In this episode of the Leading Learning podcast, Celisa Steele talks with John Mancini,chief evangelist and past president and CEO of the Association for Information and Image Management (AIIM) , about how digital transformation is impacting the way people learn, including the way organizations provide learning, the link between content marketing and education, and opportunities and threats for organizations like AIIM that are providers of lifelong learning. Full show notes available at http://w...
Jul 15, 2017•36 min
