For so many people today, anything to do with data management or analysis is seen as something for IT to do or very math intensive. However, Chris Borduas, the Owner of Tillerman, LLC., knows a much more accurate and vibrant side of data management which he is here to share. Learn about how the creative elements and the data analysis mix to make more informed decisions, the importance of understanding your end-users, and how to avoid some of the all too common traps in analyzing data. Takeaways:...
Jan 18, 2022•46 min•Ep. 20
Businesses new and old are all looking to digital marketing to provide the one cure-all solution to all of the company’s challenges. Here to shatter this wistful illusion is Dale Bertrand, the founder and president of Fire&Spark, who has a lifetime of experience with digital marketing. Learn how to assess and approach digital marketing for businesses of all sizes, why you always need to be talking with your customers, and how to experiment with and implement digital marketing tactics Takeawa...
Jan 11, 2022•54 min•Ep. 19
To many, running a successful business is scaling their business, but these two ideas are not the same. Eric Crews, the president and founder of Crews Consulting Group, has a lifetime of experience with not only running successful companies but also scaling those companies. Eric shares the three keys to building a successful company and a checklist of five things to make your business scalable. Takeaways: To actually scale a business, there is much more than just having good operations. Running ...
Jan 04, 2022•52 min•Ep. 18
Everyone points to the most famous or most controversial people when discussing ‘great leaders’ but most entrepreneurs can’t and/or shouldn’t apply what those ‘leaders’ do. The President-Elect of EO Boston, Lisa Vitale, is here to set the record straight on leadership. You’ll learn about developing leaders in your team, what the true essence of leadership is and how to involve your team when planning for the future. Start revitalizing how you think about leadership and create more leaders. Takea...
Dec 28, 2021•42 min•Ep. 17
As a business owner, do you want more engagement from your employees? Well, if you’re not sharing the financials of the business with your employees, you’re going to be banging your head against the wall. Doug McDuff, President of Landscape America, is here to share Open Book Management and how its four simple steps can reap great rewards. Learn how to get employees more engaged and focused on a goal, not getting hung up on the negatives and how to use transparency as a powerful tool in your bus...
Dec 21, 2021•39 min•Ep. 16
So many people are stuck on trying to create clearly marked dividers between their work life and home life, but the world is changing and the two have become more blurred than ever. Instead of trying to disentangle the two, Cheryl Jones encourages us to embrace the blurred lines of life. She goes through a simple mindfulness exercise that you can follow along with and use in your everyday life. Learn how to be present in the moment, restructure your schedules to be less stressful, and promote mo...
Dec 14, 2021•45 min•Ep. 15
The idea of selling your business or buying a new business can seem like an impossibly daunting task, but there are ways to make the process simpler. Sarah Grossman, a brilliant business broker is here to fill you in on all of the tricks of the trade. Learn better ways to approach owning a business, when to start planning to sell your business, and some of the steps involved with selling your business. Takeaways: It is essential as a business owner to not only work on your business but also to w...
Dec 07, 2021•42 min•Ep. 14
So many people are terrified of making even the smallest mistake in their business and they are missing out on the opportunity to innovate. This awesome conversation with Steve Rovithis, CEO of Rovi Homes, revolves around embracing your failures, finding what works from other industries, and how best to integrate changes and innovations. Stick around for all that and even some great tips for making the perfect pancakes! Takeaways: Entrepreneurs must be ok with making mistakes. The only way to in...
Nov 30, 2021•47 min•Ep. 13
Entrepreneurs are always trying to get their business out of its training wheels as fast as possible while experiencing the fewest growing pains possible. A successful entrepreneur in her own right, Kristen Sweeney, owner of Kristen Sweeney Consulting and copywriting extraordinaire, is this episode’s special guest. Learn about solving problems at every level of business, how to set expectations for growing your business, and the importance of going through those growing pains with your business ...
Nov 23, 2021•33 min•Ep. 12
Oftentimes in life, it is the mindset of a person that is the difference between success and failure. Entrepreneur and photographer Dan St. John joins the show to discuss some of the mental mouse traps that entrepreneurs can fall into and some of the ways to get yourself out of them alive and well. Dan proposes ways to challenge yourself, be more comfortable with yourself and your product, and how best to approach challenges from a mental perspective. Takeaways: Don’t let good be the enemy of pe...
Nov 16, 2021•39 min•Ep. 11
Public speaking is a massive hurdle for so many today. Overcoming the nervousness, the filler words, and the dread of being in front of other people is something a lot of people feel they can’t do. Kerri Garbis, the founder and CEO of Ovation and a long-time speaking coach, joins host Casey Cheshire to provide effective and practical ways to overcome stage fright, remove filler words, and deliver better and more impactful presentations. Takeaways Picturing people naked does not actually help wit...
Nov 09, 2021•50 min•Ep. 10
You know great branding when you see it, but it’s not always easy to explain why it works, let alone create your own. Branding master Emily Brackett is the owner of Visible Logic, a premier branding consultancy, and she is here to end your branding woes. Emily discusses the three main steps to creating a successful brand, where many people get lost along the way to creating a brand, and the larger scope of what a brand entails. Learn how to approach creating a brand and what your brand should re...
Nov 02, 2021•44 min•Ep. 9
Waiting for the perfect idea to come to you isn’t the only way to be an entrepreneur, acquiring a small business is a great way to become a business owner! Josh Medow did just that when he acquired his company after going through a thorough buying process which he explains in this episode. Learn how to find the right business to buy, how to approach the transition of ownership, and the positives and negatives of buying a business as opposed to starting one. Takeaways: If you are an entrepreneur,...
Oct 26, 2021•41 min•Ep. 8
There are millions of companies in the United States but less than 1% of them ever grow past 10 million in revenue per year. This week’s guest Herb Cogliano, an International Business Growth Advisor and Certified Scaling Up Coach, shares his expertise on how business owners can prepare to scale up, hire the right people, and better prepare for their future! Myth Smash: “A lot of people think it's hard to start a company, but I think what's even harder is to scale up your existing company” Takeaw...
Oct 19, 2021•39 min•Ep. 7
You start a business, put the fancy name tag on your desk, and now you’re ready to make the big decisions right? This week’s guest Kathy Doyle, CEO of FireFlower Alternative Energy, SMASHES the misconception that being in charge may not mean that you are actually in charge. External factors can influence operations, employees, and sales. Tune in and learn the importance of maintaining flexibility and how to expect the unexpected. Takeaways: Myth SMASH: “One of the common misconceptions is that y...
Oct 12, 2021•43 min•Ep. 6
The United States makes up such a smaller percentage of the world’s population. So why are we limiting our company sales to just a national market? This week’s guest, Wendy Pease, is an expert in global marketing. She walks through the proper steps and resources available to small or medium-sized business owners and how to make connections with customers from all over the globe! Takeaways: MYTH SMASH: “My company is too small to go global”. Less than 1% of US companies export and of those 98% ar...
Oct 05, 2021•49 min•Ep. 5
Selling your business may not result in a large amount of money delivered to you on a golden platter. This week’s special guest and fellow member, Glenn Grant, crushes the myth that an earnout should be the sole reason to sell your company. He shares personal experiences in the matter, current/past business ventures, and how he believes there has been a recent increase in the entrepreneurial spirit! Takeaways : When selling your business, you don’t have to do an “earnout” as part of the agreemen...
Sep 28, 2021•53 min•Ep. 4
Is your company making a positive impact? Ryan Villanueva, Co-Founder of Best Delegate Model United Nations and Growth Consultant at Crews Consulting Group, shares with us how to align the economic and social impacts of your company in order to have shared value. He outlines the importance of establishing a vision for your business, by answering the 6 W’s, so that the rest of the entrepreneurial process comes at ease. Takeaways: Entrepreneurship doesn’t just include startups that are venture-bac...
Sep 21, 2021•1 hr 6 min•Ep. 3
Starting a business may appear to be anarchy and chaos. However, there is a process and plan behind entrepreneurship that drives success. President of EO Boston and Co-founder of Bcombinator, Luis Cortes, discusses the steps to becoming a successful entrepreneur through passion, persistence, and the proper problem-solution fit. Takeaways: ~ Entrepreneurship may look like anarchy, with endless moving parts and possibilities. However, there is a process behind success. ~ In order to start a succes...
Sep 14, 2021•52 min•Ep. 2
Many entrepreneurs believe that good ideas are the bulk of the work when starting a business. Dave Will, CEO & Co-Founder at Propfuel, reveals that execution and dedication are what make good ideas successful. He discusses how the best ideas are evolved into even better ideas by finding the right product-market fit for your business. Check out Will’s inspiring story of changing his lifelong career path to start his own company and all of the hard work and challenges he overcame to become a s...
Sep 08, 2021•53 min•Ep. 1
