Why you should bring your marketing team to your clients and projects
Episode description
On today’s episode, BJ talks with Gabe Lett, Sr. Marketing Specialist at ALLGEIER, MARTIN and ASSOCIATES, INC. and author of “The AEC Professional’s Guidebook”. Gabe discusses his journey becoming an effective marketer, and the importance of synergy between marketing and your clients' teams and projects.
Resources mentioned:
Find Gabe’s book, “The AEC Professional’s Guidebook” at: https://www.amazon.com/dp/057830452X
“Rain Making” by Ford Harding: https://www.amazon.com/Rain-Making-Attract-Clients-Matter/dp/1598695886
“The Collapse of Distinction” by Scott McKain: https://www.amazon.com/Collapse-Distinction-Stand-Competition-Nelsonfree/dp/1595553452
“Building a StoryBrand” by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
“Desiring God” by John Piper: https://www.amazon.com/Desiring-God-Revised-Meditations-Christian/dp/1601423101
Connect with Gabe on LinkedIn: https://www.linkedin.com/in/gabelett/
Calls-to-action:
Inspiring People and Places is brought to you by MCFA. Visit our website www.MCFAglobal.com and sign up for our weekly newsletter where we curate some of the top industry articles of the week and give you a dose of inspiration as you head into the weekend!
MCFA IS HIRING!! If you or anyone you know are looking to work in the Planning, Project Development, Project Management, or Construction Management field, contact us through our website. Interns to Executives...we need great people to help us innovate and inspire, plan, develop and build our nation's infrastructure. Check out our MUST FILL positions here https://mcfaglobal.com/careers/. We reward the bold and the action oriented so if you don’t see a position but think you are a fit...send us an email!
Learn more at www.MCFAGlobal.com
Author: BJ Kraemer, MCFA
Keywords: MCFA, Architecture, Construction, Engineering, Public Engineers, Military Engineers, United States Military Academy, Veteran Affairs, Development, Veteran, Military, SEC