Leaders on a Mission - Jordi Ferre, CEO Agrofresh, Episode 4

In todays episode I was joined by Jordi Ferre, CEO of Agrofresh, a US publicly listed mission driven organization deploying cutting edge technology to reduce food waste by extending shelf life for the most common fruits and vegetables we consume. 

Jordi talks about the challenges and unexpected positives of the recent lockdown and how this has enabled him to spend more time with his family, and look to a more balanced future related to international business travel.

Jordi speaks of the great influence his father had on his life and career, how his Catalan upbringing taught him to be respectful of different cultures. He reflects on how going to international school broadened his view of the world and allowed him to flourish living and working in different countries and cultures over the course of his career. 

Jordi talks through his earlier career, and explains his motivations for moving from the CPG world into the B2B ingredients industry, and the levels of complexity within the B2B world. He outlines how important it is for him to connect with a mission and purpose, and outlines the challenges in global food waste and the technologies and solutions that Agrofresh look to solve. Jordi talks about a CEO’s need to build a new culture, following the spin out of Agrofresh, and about the challenges of being a CEO of a publicly listed company.